Mishal Varma the versatile business individual with an eye for opportunities and the ability to develop strategies, models and structures to exploit them. He is the
co-founder of the data analytics and intelligence company -
KnowWhatsLoved (KWL).
He started his career started in front of the camera, but quickly realized the charm of the business aspect and moved his future to be behind the scenes into management. He explored options in
theatre, radio, TV and film.
He joined
MTV India as Programming and Talent Relations head. Within a year he was moved to the Asia-Pacific offices to launch and build channels across the Asia-Pacific region. He also a part in
developing Live Events for the channels across the region that included the development and launch of the
‘MTV Asia Awards’ and many other Live and TV Platforms.
He completed
10 years at MTV Asia-Pac as Senior Vice President Programming and Talent Artists Relations and left to consult with Media companies in the region. Mishal is also credited with being an
executive producer for Czech singer-songwriter, Yaana.
He was one of the producers for the first ever
YouTube Global Awards show, ‘
The Starcount Awards’, held in Singapore in 2015.
In 2017 Mishal launched ‘
Making Moves PTE Ltd.’ in Singapore that will launch ‘
Rytrs.com’ in this year. Rytrs.com is a platform for new writers to showcase and monetize their works.
We caught up with Mishal Varma after his fireside chat with globally acclaimed music producer - Arthur Pingrey - after Music Inc to talk about music and the indian music industry's scope in the global market.
- What do you think is the state and scope of music in the present scenario in India?
- MISHAL: Bollywood has been far too dominant for a long time. Given the ever growing consumption of Independents on music platforms I believe we will see the rise of Indie Artists and I look forward to the day when a Bollywood film wants to buy the rights for an Indie song. This should happen and is possible.