The ED Sheeran India 2017 Concert Experience!

Overview of The Concert Experience | [usr 5]

The much-awaited Ed Sheeran, Live in Mumbai concert scheduled November 19, 2017, at Jio Garden was a great success. When the concert was announced in July, the tickets got sold-out overnight! Having International promoters and organizers, it was indeed anticipated to be the biggest event of the year. Ed Sheeran did a complete 90-minute set and blew away his fans by the incredible stage presence and a brilliant set-list.  The concert saw close to 12,000 of a gathering. Jio Garden proved with this concert that it sure is one of the best venues Bombay has for hosting live concert experiences. The concert promoters AEG Presents &  PR Worldwide, BookMyShow clearly gave us an extremely well-organized concert experience, showed what a global stage must be like. Kudos to that! The event was sponsored by Google #Pixel and they too added a lot to the concert experience. [caption id="attachment_2433" align="alignnone" width="785"] Credits - Amol Raval[/caption]

The Production |  [usr 4]

The singer-songwriter, Ed Sheeran performed his solo sets and is a one-man-army on stage. The only crew members who help in making this live experience loud enough are the production and sound team. The sound and overall production were phenomenal. The sound was provided by Sound.com, Warren D'souza was the man behind the incredible sound production at the concert. [caption id="attachment_2453" align="alignleft" width="300"] Sound.com at ED Sheeran[/caption] The Visuals and the stage production, both were absolutely mind-blowing. Each song had its own visual experience to offer.  See the video below for a preview of what the fans got to experience at the venue. While the diamond category had a ball with the visuals being close to the stage, while the Gold & Silver category did not have any screen to enhance their viewing experiences, and the distance was too wide. Except that everything else was totally on point.    

Have a look at what the stage looked like during  SING by Ed Sheeran

Audience Experience | [usr 4]

Firstly, it WAS ALL ON TIME! The venue was divided into three categories, Diamond, Gold, and Silver. It was organized very well, fans lined up before time and were facilitated smoothly into the concert arena. The management ensured there were proper signages for easy navigation. The booze at the venue and food stalls were easy to spot, and were never over crowded. The cards system by Bookmyshow, while card machines never work, too was well executed. There was first aid facility available at the venue, clean toilets, dustbins placed everywhere to ensure the arena is clean and used well (which I do not think helped a lot, but kudos to the efforts and thoughts). The audiences had a sonically wonderful experience, as well as visually. The set-list by Ed Sheeran too was a mix of old and new hits! While sound and production added to the overall experience, they had their basics right too! [caption id="attachment_2444" align="alignleft" width="300"] Fan Shoutout![/caption]

   

   

       

Opening Act & Ed Sheeran | [usr 5]

[caption id="attachment_2451" align="alignleft" width="225"] Lauv Opening Act For Ed Sheeran![/caption] Ari Staprans Leff, known by his stage name Lauv, is an American musician. It was announced on September 4, 2017, that Leff would be joining Ed Sheeran as the supporting act on his Divide Tour in Asia. Several of Ed Sheeran's Asian tour dates had to be cancelled or rescheduled as a result of injuries sustained from a bicycle accident, but Leff went on to proceed with promotional tours in cities such as Manila, Philippines, and Jakarta, Indonesia, officially kicking off the Divide tour with Ed Sheeran in Singapore on November 11, 2017, and opened for Ed Sheeran in India on November 19, 2017. If we go to see, 2017 has been a phenomenal year for Ed Sheeran as he made a huge musical comeback. Ed’s tracks ‘Shape Of You’ and ‘Castle On The Hill’ have taken the globe by storm, hitting the #1 and #2 spots on the charts worldwide. They topped billboard charts in 30 countries and broke several music records with his ear-pleasing voice and peppy music. Ed Sheeran at the Live in Mumbai concert set the stage on fire. He owned the stage, high energy, conversations with the fans, beautiful set-list and a 90-minute set.

Who Attended? EVERYONE!

After the B-town party hosted the night before the concert for ED Sheeran, at Farah Khan's house having all musicians as well as top Bollywood stars attending the party the concert too saw many top industry professionals. To name a few Raghu Dixit, Papon, Sabbas Joseph, Founder Wizcraft, Raja Kumari, Devraj Sanyal, Miss Malini, Neeti Mohan, many actors and more all gathered for music. [gallery special_type="0" size="medium" ids="2458,2459,2460,2461,2462,2449,2446"]

The Google #Pixel Experience | Brand Engagement

[caption id="attachment_2442" align="alignleft" width="225"] Gaurav Vaz & Raghu Dixit at Google Pixel Booth![/caption] Many celebrities and influencers joined #TeamPixel. After spotted at NH7 Weekender, Google Pixel installed their fan engagement photo booth at the Ed Sheeran concert arena. This was a great way of engaging with the audiences, fans and celebrities. The phone's USP is the camera which caught everyone's attention at the concert. Many celebrities joined the run, clicked pictures captured by their Google Pixel 2!  

   

A Concert Experience Should Always Be  Eco-friendly

The true spirit of an environmentally conscious society was seen post the concert got over! Check out this video shot by BMS Employee of fans cleaning up the concert arena post the show.        

Customers picking up trash post #EdSheeran Concert. Mumbai rocks

// video recorded by @bookmyshow promoter at venue. pic.twitter.com/45zwDv1406 — Karan Arora (@KaranArora) November 19, 2017