Digant Chopra Joins Mirchi As National IP Product Head

Digant Chopra has joined Mirchi as its National IP Product Head, marking a new chapter in his career after spending the past two years building ADBC Live.

Announcing the move on LinkedIn, Chopra described the decision as “more than just a job change” and called it “a leap of faith.” He reflected on his time at ADBC Live, where he played a key role in establishing the live entertainment venture, saying the experience allowed him to build partnerships, take risks, and gain a deep understanding of the live entertainment business from the ground up.

In his new role at Mirchi, Chopra will oversee the company’s intellectual property (IP) portfolio and product strategy. With nearly a decade of experience across marketing, brand partnerships, and live entertainment, he said the opportunity represents a chance to create larger-scale experiences that connect audiences through music and entertainment.

The appointment also marks a return to Mirchi for Chopra, who previously worked with the company. Describing the move as a “ghar wapsi” (homecoming), he said returning with new experiences and a broader perspective made the transition especially meaningful.

Expressing gratitude to colleagues, mentors, and partners who supported his journey, Chopra said he looks forward to building bigger ideas and delivering memorable entertainment experiences in his new role at Mirchi.