Bobby Sinha Joins Amazon Music As India Media Lead

Amazon Music has appointed Bobby Sinha as its India Media Lead, further strengthening its leadership team in one of the world’s fastest-growing music streaming markets.

A seasoned marketer and digital strategist, Sinha brings over 17 years of experience across digital media, growth strategy, and brand marketing. In her new role, she will spearhead Amazon Music’s strategic media initiatives in India, focusing on audience growth, engagement, and digital innovation.

Prior to this, Sinha was the Digital Media Lead – India at Spotify, where she played a key role in shaping the platform’s digital presence and performance marketing strategy. Her career also includes significant stints at Wavemaker and Airtel, where she worked across multiple verticals of media planning, digital transformation, and brand communication.

Recognized for her expertise as a growth hacker and digital native, Sinha’s appointment signals Amazon Music’s continued commitment to expanding its footprint and influence in India’s dynamic audio streaming ecosystem.