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"The Indian Consumers Wants Global Standards With A Local Soul"-Varun...
We spoke to Varun Jain, Founder & CEO of Smoke Lab, about the brand’s marketing strategies, its deep connection with....
April 04, 2025
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HMD Launches New Music Feature Phones In India, Extends Partnership...
The HMD 130 Music is available in Blue, Dark Grey, and Red, while the HMD 150 Music comes in Light....
April 03, 2025
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Pocket FM Launches ‘India, Kuch Acha Suno’ Tagline With An...
The powerful anthem captures a fundamental truth: our world is filled with persistent distractions that disrupt our peace. From endless....
April 03, 2025
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Hypothesis By OML Secures Influencer Marketing Mandate For Ather Energy
The partnership will see Hypothesis harnessing its proprietary influencer marketing technology capabilities—marrying data-driven insights with creative storytelling to connect meaningfully....
April 02, 2025
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Is Music Still Just An Art Form, Or Has It...
Experiential marketing in the music industry is all about creating emotional, memorable multi-sensory experiences that leave lasting impressions.
April 01, 2025
"The Indian Consumers Wants Global Standards With A Local Soul"-Varun...
We spoke to Varun Jain, Founder & CEO of Smoke Lab, about the brand’s marketing strategies, its deep connection with....
April 04, 2025
HMD Launches New Music Feature Phones In India, Extends Partnership...
The HMD 130 Music is available in Blue, Dark Grey, and Red, while the HMD 150 Music comes in Light....
April 03, 2025
Pocket FM Launches ‘India, Kuch Acha Suno’ Tagline With An...
The powerful anthem captures a fundamental truth: our world is filled with persistent distractions that disrupt our peace. From endless....
April 03, 2025
Hypothesis By OML Secures Influencer Marketing Mandate For Ather Energy
The partnership will see Hypothesis harnessing its proprietary influencer marketing technology capabilities—marrying data-driven insights with creative storytelling to connect meaningfully....
April 02, 2025
Is Music Still Just An Art Form, Or Has It...
Experiential marketing in the music industry is all about creating emotional, memorable multi-sensory experiences that leave lasting impressions.
April 01, 2025
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Budweiser 0.0’s New Campaign Empowers Fans As The Heart Of...
As Budweiser 0.0 continues to shape youth culture in India, 2025 will see an even greater focus on fan-driven experiences.
March 28, 2025
Percept ICE Crafts A Spectacular ‘IIJS Tritiya 2025’ With Nakash...
The grand soirée, held at the Jacaranda Hall in Bangalore International Exhibition Center (BIEC), was a dazzling affair featuring an....
March 28, 2025
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7UP® And Spotify Turn Up The Heat With The ‘7UP®...
To amplify the initiative, 7UP® has unveiled a new digital campaign film featuring the music sensation Anirudh Ravichander.
March 28, 2025
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Hardik Pandya & Suryakumar Yadav Groove To DJ Bravo’s 'India...
Adding to the excitement, two of India’s biggest game-changers—Hardik Pandya and Suryakumar Yadav—are all in, vibing hard to the electrifying....
March 27, 2025
The Power Of Influencer Marketing In The Music Business
From viral TikTok challenges to exclusive Instagram collaborations, influencers now play a crucial role in shaping music trends, driving streams,....
March 27, 2025