Saudi Tourism Authority Launches Ramadan Consumer Campaign To Boost India Market Engagement

Saudi, Welcome to Arabia, the consumer-facing brand of the Saudi Tourism Authority (STA), has announced a new collection of exclusive travel offers for early 2026 as part of its global Ramadan campaign, “Embrace the Radiance of Ramadan Lights.” The limited-time deals are designed to offer exceptional value across Saudi Arabia’s most iconic destinations, including luxury resorts in The Red Sea and AlUla, while inviting travellers to experience Ramadan through thoughtfully curated night-time itineraries created especially for the season.

In collaboration with strategic partners, Saudi, Welcome to Arabia is rolling out luxury-made-affordable Ramadan packages across The Red Sea and AlUla. The campaign features over 35 curated travel packages with special Ramadan pricing across more than 12 premium properties. Travellers can enjoy significant savings, including up to 42 per cent off at Banyan Tree AlUla, 45 per cent at Our Habitas AlUla, 35 per cent at Ashar Tented Resort and Chedi Hegra, and 30 per cent at Shaden Resort. In The Red Sea, visitors can avail savings of up to 20 per cent at standout properties such as Desert Rock and Shebara, offering immersive experiences rooted in wellness, contemporary design, and coastal and heritage-rich landscapes.

The launch comes at a time of strong tourism momentum for Saudi Arabia, which welcomed more than 122 million visitors in 2025 and continues to progress toward its ambition of ranking among the world’s top ten tourism destinations. These Ramadan-exclusive offers aim to make the country’s distinctive seasonal experiences more accessible to global travellers.

During Ramadan, destinations across Saudi Arabia take on a unique atmosphere marked by tranquillity during the day and vibrant celebrations after sunset. Visitors can expect softly illuminated streets, bustling souks, seasonal festivities, and memorable culinary experiences shaped by Saudi hospitality. Cities such as Riyadh, Jeddah, and Diriyah host Ramadan tents, night markets, and cultural events, each offering its own local character and traditions.

Beyond the resort experiences in The Red Sea and AlUla, travellers can explore illuminated night markets, festive streetscapes, and beautifully curated Iftar and Suhoor settings, alongside opportunities for heritage discovery and adventure across the Kingdom. Ramadan in Saudi Arabia offers a rare blend of calm and celebration, where generosity, community, and cultural richness define every moment.

All Ramadan travel deals and packages will be available on the Visit Saudi website from 26 January 2026 at www.visitsaudi.com/en/campaigns/discover-ramadan