One of the significant trends that we have noticed over the last five years has been the steady increase in our digital audience. Rather than walk across to the traditional newsstands to pick up the print version of the magazine every month, the young men and women who primarily read Rolling Stone India prefer to get their news and information from our website, social media and downloaded digital editions. - Radhakrishnan Nair, PublisherFrom the data collected, Rolling Stone India has gathered that two-thirds of their readers come to the website through smartphones. Equally important, a large part of the engagement comes via videos, including live videos on our website and social media. The magazine has decided to adopt the digital age, print is no longer profitable or viable. Infact, India has been a little restrictive towards adopting newer digital trends. Lack of data speeds has slowed the progress but now with Jio advocating availability of data in all parts of the country, technology is ready for India. India will not be the first Rolling Stone franchise to go digital, it is a global trend.
This technological shift, of course, is not restricted to India. It has been happening across the globe for some time now. Which is the reason why some of the best-known international magazines targeted at young people have in recent times turned themselves into digital-only publications.The magazine discontinued their monthly print as of this July. Rolling Stone India India will now be available only for digital downloads. The e-version of the magazine is available to download on reputed digital magazine stores like Magzter, Readwhere, Readly, Ezinemart, Scoop, Reliance Jio, Paperboy, etc. Of course, readers will continue to be able to access the full range of stories from the magazine on Rolling Stone India as well. Rolling Stone has promised not to take away the experience of opening a fresh magazine from the readers all together. Every few months, they will publish a collector edition special issues of the magazine featuring content that have a long-term shelf life, subjects like 500 Greatest Rock Songs, The Ultimate Album-by-Album Guide to the Beatles, India’s 100 Greatest Rock Bands, etc. These issues will be available in bookstores across the country.
This forecast surpasses the consensus outlook of 6.1% annual revenue growth and 8.8% annual adjusted EBITDA growth, as noted by....
September 18, 2024
His inclusion in the top 5 alongside international music icons is a testament to his immense talent and dedicated fanbase....
September 16, 2024
Debuting at All About Music, ‘Muzartdisco’ Encourages Artists with Innovative Tools and a Worldwide Reach.
August 07, 2024
The company reported an adjusted EBITDA of Rs.680 million in Q1FY25, up 9% from Rs.623 million in Q1FY24. The profit....
August 03, 2024