To begin with, music is a sonic experience. On the other hand, the visuals are used to convey stories. In fact, human brain associates visuals with a memory to store it. Music business has played a very crucial role in creating an industry around it. Marketing is as important as the music itself in today's world. That's where artworks & posters come in handy. Artworks are proven to boost sales. For this reason, music companies use this as a tool. There are artists who're making a fortune as an artwork designer. Metal music heads would agree that brutal artworks are an important part of metal music. Anirudh Singh, is a metal music artwork designer. His artist moniker is Nuclear Puke.  He is a student at DSK, Pune but has his roots in Jaipur, Rajasthan. Anirudh is trying to create a future in video game industry. Anirudh's love for metal music gave birth to Nuclear Puke. As a result of his hard work, Nuclear Puke is one of the top names in Indian metal scene. He designs flyers, show tickets, artworks and what not. Anirudh has designed for bands like Kraken, Colossal Figures and others. In addition, Anirudh has designed flyers for Outrage Music Festival and Big 69 as well. You see, there is really an industry around visuals in music.

Specific Design, Specific Artist.

Everyone has surely heard about Nucleya. He is sitting on the top of bass music scene in India. Nucleya was initially a part of of the Bandish Projekt which eventually disbanded with the span of time. Building an identity around his music and visuals was his major need. Everyone knows about his sound now. Nucleya is known for his geometrical designs as well. In fact, these specific designs were Nucleya's wife's vision. Smriti Choudhary has been a huge name in the Indian artwork industry. Most of the people know her as PinkSoda. In fact, PinkSoda was her art studio which gradually became her alias. Smriti has a different approach in her artworks but she specifically designed a theme for Nucleya. This theme features faces with geometrical shapes. She has designed the covers of both Bass Rani & Raja Baja. Smriti is also a live-set designer. Her video mashups are different as well and her performance with Nucleya has been iconic. Artists like her surely has a specific design. Smriti is the founder and owner of Airphish as well. Her vision was to connect nature with human soul. Airphish is a product brand which are designed by Smriti herself. Smriti once told Norm Mag, "Everything at Airphish begins with detailed hand-drawn illustrations and every process involves the human touch – from drawing to transferring each print onto the final product." 

Mumbai's Finest?

Mumbai has been playing a very crucial part in the graphic's industry. A lot of great yet underrated artists hails from Mumbai, India. Since the hip-hop music scene has been growing enormously in the city, more artists are opting the graphic's industry as well. Once such name is SAGE from OZO. Rahul Singh aka SAGE is a street style visual artist. He discovered an artist within himself when he illustrated his college festival poster. This task led SAGE to decide his path of profession. Before college ran out, he had already combined his new-found love with his two other passions – hip-hop and street culture to create OZO Apparel, one of India’s first street wear brands. His major contribution to Indian hip-hop scene are posters for To The Culture 2016 and Delhi Funk Circle 2016. SAGE has also designed two album covers for one of India's oldest and most popular hip-hop crews, Mumbai's Finest. Mumbai Till I Die came out in the March of 2016 and was one of the most popular hip-hop albums of the country. Mumbai's Finest have worked with names like A.R. Rahman and others. Recently, Ace and Mumbai’s Finest also won ‘Best Independent Group’ at the 6th Edition of the Artist Aloud Music Awards. They also debuted in Bollywood with ‘Yatri Kripaya Dhyaan De’ from Love Per Square Foot. Designing an album cover for Mumbai's Finest was definitely an achievement. This album cover led him to design another album cover for Mumbai's Finest's member,  Abhishek Dhusia aka Ace. Ace has recently dropped his solo album Second to None. The album is gaining ears each day and SAGE is the guy behind the cover design of the album.

In a recent chat with Loudest.in, Ace shed lights on his opinion on SAGE.

Rahul (SAGE) is a visionary who is definitely ahead of his time. He is a dope artist and an amazing person. Definitely a guy that you can trust when it comes to designs.