"The IPRS arrangement with Amazon India heralds a new era for IPRS and the music community in the country. With a strongly united IPRS, Indian lyricists and music composers can finally now start to reap the benefits of the historic changes to the Copyright law in India along with our music publisher members. IPRS looks forward to similar collaborative & positive relationships with platforms in India and is committed to transparent and ethical functioning.”Keen on the collaboration and talking about the future of the Amazon’s streaming service. Sahas Malhotra, Director, Amazon Music India also added:
"We are happy to collaborate with IPRS and keen to strengthen our ties with all important stakeholders in the Indian music industry. We will continue to offer a transformative music listening experience to our customers with the ad free Amazon Prime Music offering that comes at no additional cost to Prime members in India."Following the collaboration, Amazon Music recently added more than 25,000 songs from Telugu Music Label, Lahari music’s catalog. Lahari Music is a music label under Lahari Recording Company. The company is also responsible for buying audio rights for Baahubali for a large sum of Rs. 3 Crores. [caption id="attachment_4700" align="alignright" width="225"] Lahiri Music[/caption] In a recent interview, Sahas Malhotra was also quoted saying “We are going to remain in the space of curation. Our partnership with top music IP owners and curated content are our key USPs”. Which certainly translates to Amazon Prime Music has no plan of content creation in India, unlike Amazon Prime Video. With competitors like Saavn having started its own music label and entry of the streaming giant ‘Spotify’ in India. It will be interesting to witness the streaming revolution take India up with its grooves and drops.
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