Zee Music, Aamir Khan Productions Launch ‘Ek Din Ki Mehfil’ For Digital Singers

In a bid to bridge the gap between online talent and live performance, Zee Music Company, Aamir Khan Productions, PVR Cinemas and Kommune have come together to launch Ek Din Ki Mehfil, an initiative aimed at giving internet singers a shot at performing on a grand stage.

The campaign invites participants to reinterpret the Ek Din title track and share their versions on Instagram using the official audio. Entries must be posted as reels, tagged with #ZeeMusicCompany and #AamirKhanProductions, and submitted via direct message with the hashtag #EkDinKiMehfil.

The contest will run until April 23, with winners set to be announced on April 24. The top three entrie, judged based on engagement metrics such as views, likes, comments, and shares ,will earn the opportunity to perform live at Ek Din Ki Mehfil.

What sets the initiative apart is its high-profile stage: winners will showcase their talent in front of Aamir Khan, Sai Pallavi, composer Ram Sampath and actor Junaid Khan.

The initiative underscores a growing trend in the music industry where digital-first talent discovery is increasingly being integrated with live experiences, offering creators a direct pathway from social media visibility to mainstream performance platforms.