YRF's New Label Raah Records Releases Debut Song 'Jaadugari' By Aman

A day after unveiling Raah Records, its new music label dedicated to supporting original artists and independent music, Yash Raj Films (YRF) has released the label's first original single, 'Jaadugari', by singer-songwriter Aman. The track is now available across all major audio streaming platforms.

Written and performed by Aman, Jaadugari is an emotional ballad that explores themes of love, loss and regret. Told from the perspective of someone who realises too late that they have taken their partner's love for granted, the song reflects on unspoken emotions, missed conversations and the value of everyday moments in a relationship.

The accompanying music video stars Aman alongside Shivangi Negi, portraying a couple's cherished memories before gradually revealing the emotional distance that grows between them. The title, Jaadugari, symbolises the magic of a partner's love that is often recognised only after it is lost.

The release also marks the beginning of Aman's journey with Raah Records following a year-long creative collaboration through the label's artist incubator programme. During the incubation process, Aman refined his songwriting, developed his musical style and shaped his artistic identity, reflecting the label's focus on nurturing emerging talent through long-term creative partnerships.

Speaking about the song, Aman said Jaadugari stems from a deeply personal place, capturing the emotions of watching a relationship slowly drift apart while realising too late the importance of expressing love and appreciation. He added that he hopes the song serves as a reminder to value the people who matter most.

Aman has been steadily building a following through his introspective songwriting. Earlier this year, his breakout single 'Roya Tha' garnered nearly five million Spotify streams, reached No. 13 on Spotify India's Viral Chart, and inspired more than 19,000 Instagram Reels, establishing him as one of India's emerging singer-songwriters.

With Jaadugari, Aman becomes the first artist to release music under Raah Records, setting the tone for the label's vision of championing original voices, supporting homegrown talent and fostering long-term careers in independent music.