Thums Up Turns India–Pakistan T20 Clash Into Toofani Stadium Spectacle

When it comes to an India–Pakistan cricket clash, intensity is a given. At the ICC Men’s T20 World Cup fixture between the two rivals, Thums Up amplified that intensity into a full-scale cultural spectacle, transforming match day into what it called a true “Taste the Thunder” moment.

Living up to its long-standing philosophy, Aaj Kuch Toofani Karte Hain, the beverage brand brought hip-hop artist Hanumankind to the centre stage of a packed stadium, merging cricket fever with high-voltage music performance.

Against the electric backdrop of the India–Pakistan encounter at the ICC Men's T20 World Cup, Hanumankind delivered a live rendition of Thums Up’s latest anthem, Taste the Thunder, alongside a selection of his own tracks. His instinctive, high-energy stage presence mirrored the charged atmosphere of the game, translating the on-field rivalry into a sonic and visual storm inside the stadium.

The performance opened with Thums Up’s signature static-glitch visuals taking over the LED screens, followed by a sharp countdown that heightened anticipation. As Hanumankind launched into Taste the Thunder, coordinated lighting effects, smoke bursts and aerial choreography elevated the experience into a stadium-scale production. The spectacle culminated in a high-energy finale led by dance crew Kings United India, closing with a crowd-driven “Toofani” crescendo.

Speaking about the moment, Hanumankind said, “It’s incredible to perform at a match like this one. You can feel the energy in the air. Being able to do this with Thums Up is special, it’s a good time to be a fan of sports.”

Taste the Thunder blends Hanumankind’s gritty street verses with powerful hooks by Vishal Dadlani. The anthem, unveiled earlier at a press showcase in Mumbai, has quickly gained traction for its raw sound and fearless tone.

Sumeli Chatterjee, Category Head, Sparkling Flavours, Coca-Cola India and Southwest Asia, said, “A match like this becomes a marker in cricketing history, not just for fans of the two teams, but for the sport as a whole. The atmosphere in the stadium was absolutely electric. Thums Up has been an integral part of such moments of high-intensity and excitement for cricket. With his raw, unfiltered energy, Hanumankind made ‘Aaj Kuch Toofani Karte Hai’ the perfect clarion call for the moment and the match.”

With cricket commanding attention on the field and music amplifying the atmosphere in the stands, the performance underscored the growing convergence of sport, entertainment and youth culture. As Taste the Thunder moves from studio release to stadium anthem, Thums Up continues to embed itself in India’s biggest cultural moments, reinforcing its identity as a brand synonymous with high-adrenaline experiences where only one mood fits: Toofan.