Suruchi Shrivastava Elevated To General Manager At Saregama India

Saregama India has promoted Suruchi Shrivastava to the position of General Manager (GM), marking a significant milestone in her journey with the company.

According to her LinkedIn job update, Shrivastava will continue to lead key areas of the business, including music monetization for video OTT platforms, licensing, publishing, label acquisition, and distribution. Her promotion reflects Saregama’s continued focus on strengthening its digital music ecosystem and expanding its partnerships across streaming and content platforms.

Over the years, Shrivastava has played a key role in driving music monetization strategies, working closely with digital platforms and content partners to maximize the value of Saregama’s extensive music catalogue. Her responsibilities have also included overseeing licensing agreements, publishing initiatives, label partnerships, and distribution strategies.

The elevation comes at a time when India’s music industry is witnessing rapid growth in digital consumption, with OTT platforms and streaming services becoming increasingly important revenue drivers for rights holders and music labels.

Shrivastava announced the promotion through a LinkedIn update, where she shared that she had been promoted to General Manager, highlighting her continued leadership across music monetization, licensing, publishing, label acquisition, and distribution at Saregama India.

Her promotion underscores Saregama’s commitment to recognizing leadership talent while reinforcing its strategic focus on digital monetization and content partnerships in an evolving music business landscape.