Shrirang Deodhar Joins Zee Music Company As Associate Director – Music Marketing

Zee Music Company has appointed Shrirang Deodhar as Associate Director – Music Marketing, strengthening its regional music strategy as competition intensifies across India's fast-growing vernacular music market.

In his new role, Deodhar will lead marketing initiatives for Zee Music's regional repertoire across India, overseeing campaigns designed to expand the label's presence across multiple languages and regional audiences.

Deodhar joins Zee Music after spending more than three and a half years at Saregama, where he played a key role in building and marketing the company's regional music catalogue. During his tenure, he led campaigns across Bhojpuri, Haryanvi, Bengali, Gujarati, Marathi, Odia, and devotional music, while working closely with artists and digital streaming platforms.

With over 15 years of experience in media, entertainment, and marketing, Deodhar has held roles across Ogilvy & Mather, 92.7 BIG FM, Discovery Inc., and Shemaroo Entertainment before moving into the recorded music business.

At Zee Music Company, he is expected to focus on 360-degree marketing campaigns, strategic digital platform partnerships, data-driven audience insights, and artist-focused promotional initiatives aimed at strengthening the label's regional footprint.

The appointment underscores Zee Music Company's continued investment in regional music, a segment that has emerged as one of the fastest-growing drivers of music streaming and audience engagement in India.