Shemaroo Filmi Gaane Hits 75 Million YouTube Subscribers, Launches ‘75 Music Legends’ IP

Shemaroo Filmi Gaane, the flagship YouTube channel of Shemaroo Entertainment, has crossed 75 million subscribers, placing it among the Top 10 music channels globally and highlighting the continued digital pull of Hindi film music across generations and markets.

To mark the milestone, the channel has launched a new brand film built around the thought “Safar alag, kisse alag… Gaane aaj bhi wahi.” The campaign explores how, despite changing lifestyles and circumstances, music continues to act as a shared cultural connection.

The film captures people across everyday settings, including an auto ride, a cab, a barbershop, a home study session, a couple spending time together and a retirement celebration. The iconic song Chala Jata Hoon, Kisi Dhun Mein runs through these moments, connecting seemingly different lives through a shared musical memory before revealing the 75-million subscriber milestone.

Saurabh Srivastava, COO – Digital Business, Shemaroo Entertainment, said, “Hindi film music has a unique ability to stay with people across generations. A song from decades ago can be discovered by someone hearing it for the first time, while bringing back memories for someone who has grown up with it. Reaching 75 million subscribers is a reflection of that enduring connection with the music. As audiences discover and engage with this catalogue in new ways, our focus remains on making these songs, artists and stories accessible to more people across generations.”

As part of the milestone celebrations, Shemaroo Filmi Gaane has also announced ‘Celebrating 75 Music Legends’, a 15-episode YouTube IP honouring 75 iconic singers, composers and lyricists who have shaped Hindi film music.

Each episode will spotlight five music legends through stories, trivia and memorable songs, taking viewers across different eras of Hindi film music and the memories associated with them.

The channel currently houses a catalogue of 10,000+ songs, spanning Hindi film music from the 1950s to contemporary cinema. It attracts around 300 million views every month, underlining the continued consumption of catalogue music on digital platforms.

Shemaroo Filmi Gaane is also part of Shemaroo Entertainment’s wider YouTube network of 100+ channels, covering Bollywood, regional and devotional content, kids’ entertainment and other genres. The network collectively generates around 3 billion monthly views.

The 75-million milestone positions Shemaroo Filmi Gaane as a significant digital destination for Hindi film music, while also reflecting how catalogue music continues to find new audiences alongside the generations that grew up with it.