Royal Stag Unveils ‘Live It Large’ Campaign Featuring Rohit Sharma, Bumrah, Badshah And Sidharth Malhotra

Seagram’s Royal Stag Packaged Drinking Water has unveiled its latest brand campaign, ‘Live It Large’, marking a new phase in the brand’s evolution. The campaign reflects the bold, expressive mindset of what the company calls “Generation Large”,a generation that is redefining ambition, success, and individuality on its own terms.

Bringing together a diverse mix of cultural icons from sport, entertainment and digital culture, the campaign features Rohit Sharma, Jasprit Bumrah, Badshah, Sidharth Malhotra, Naga Chaitanya and Payal Dhare. Each personality represents the fearless confidence and aspirational spirit that the brand’s “Live It Large” philosophy seeks to celebrate.

The campaign film is set in the ‘Land of Large’, a vibrant representation of modern India that travels across different regions of the country. It highlights how every part of India expresses ambition and celebration in its own unique way,from the bold swagger of North India to the dynamic mix of technology and festivity in the South, the musical vibrancy of the East, and the earthy energy of the West.

Through these regional narratives, the film captures the cultural diversity and dynamism of contemporary India, reinforcing Royal Stag’s message that “yahan, bus large chalta hai”,a reflection of a generation that refuses to think small and continues to pursue big dreams.

The campaign also underscores the evolving idea of success among young Indians, where ambition can take many forms and there is no single path to achievement. By showcasing personalities from varied backgrounds and industries, the brand aims to encourage audiences to embrace their individuality and pursue their aspirations with confidence.

The campaign will be rolled out through a 360-degree marketing strategy, spanning television, digital platforms, print and outdoor media, designed to connect with audiences across the country.

Speaking about the campaign, Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India, said Royal Stag has long championed the spirit of dreaming big and celebrating ambition. She added that the new campaign builds on this legacy by capturing the cultural vibrancy and energy of today’s generation. By bringing together six icons from different fields and regions, the brand aims to show that living large is not defined by a single formula but by the confidence to chart one’s own path.

Cricketer Rohit Sharma described the campaign’s philosophy as one that resonates strongly with his own journey, emphasising the importance of believing in oneself and embracing every stage of the journey.

Actor Sidharth Malhotra noted that the brand’s message aligns with his belief in pushing boundaries, trying new things and striving for bigger goals.

Musician Badshah highlighted the campaign’s emphasis on individuality and self-belief, adding that living large means embracing one’s identity with confidence and determination.

Indian pacer Jasprit Bumrah said the idea of living large is about showing commitment and belief in every moment, both during challenging phases and big achievements.

Actor Naga Chaitanya added that Royal Stag’s ability to remain rooted in culture while evolving with changing times makes it particularly relevant for young audiences today.

Meanwhile, gaming creator Payal Dhare said the campaign celebrates the fearless mindset of dreamers who turn their passion into a profession, break barriers and redefine success on their own terms.

With the new ‘Live It Large’ campaign, Royal Stag aims to strengthen its connection with India’s youth while reinforcing its identity as a brand that celebrates ambition, cultural pride and the courage to dream big.