Noise, Gaana Launch Buds R1 With One-Year Gaana Plus Subscription

Noise and Gaana have partnered to launch the Noise Buds R1 (Gaana Edition), a co-branded product combining wireless audio technology with premium music streaming. Priced at Rs 1,399, the earbuds come with a complimentary one-year Gaana Plus subscription worth Rs 799.

The subscription offers ad-free listening, unlimited high-quality downloads for offline playback, HD audio across millions of songs and exclusive podcasts. The collaboration aims to make premium music streaming more accessible by integrating it with everyday audio devices.

Commenting on the partnership, Utsav Malhotra, COO, Noise, said, “At Noise, we have always believed that premium technology should be accessible to everyone. With this collaboration with Gaana, we’re extending that philosophy beyond sound to the music experience itself.”

The Noise Buds R1 (Gaana Edition) features 11mm dynamic drivers, up to 40 hours of combined playback with the charging case and quad microphones with Environmental Noise Cancellation for clearer calls. Its InstaCharge technology delivers up to 120 minutes of playback with 10 minutes of charging.

Yatish Mehrishi, CEO, Entertainment Network (India) Limited, said, “This co-branded launch with Noise brings together great sound and premium music in one seamless experience. It is also an important step in our deeper partnership with Noise, as we work together to make high-quality music experiences more accessible and affordable to millions of consumers across India.”

The launch builds on the strategic partnership between the two brands, which also includes plans to make Gaana subscriptions available across Noise’s wider product portfolio. The broader collaboration aims to reach 2.5 million consumers by the end of 2026.

The Noise Buds R1 (Gaana Edition) is available on Noise’s official website and through Gaana’s website and app at Rs 1,399, including the complimentary one-year Gaana Plus subscription.