MGMH Launches Vinyl & CD Distribution, Strengthens Indie Artist Ecosystem In India

Nearly two decades after its inception as an artist management company, Music Gets Me High (MGMH) is entering a new phase of growth. Founded with a long-term vision to support independent artists meaningfully, the company has steadily evolved alongside India’s changing music landscape, expanding from management into infrastructure, education and a wide range of artist-focused services.

Now, 19 years in, MGMH has announced the launch of its in-house marketing division and its entry into physical music formats, including vinyl and CDs. With this development, the company positions itself among the first independent distribution players in India to integrate both digital and physical formats within a single ecosystem.

The move reflects a growing effort to bridge collector culture with the modern streaming economy. As vinyl experiences a global resurgence, MGMH aims to make high-quality physical releases more accessible to Indian independent artists, reducing dependence on overseas intermediaries and enabling artists to retain greater control over their work.

Simultaneously, MGMH’s Connect Division continues to expand its international presence. The division consults for global companies seeking entry into India while also facilitating opportunities for Indian artists to access international markets.

“Our aim from day one has always been simple: Go Indie or Go Home,” says Ritnika Nayan, Founder of MGMH. “MGMH exists to create real solutions and opportunities for independent artists, whether that’s gigs, education, marketing, or distribution. Independence isn’t a trend for us; it’s who we’ve always been.”

Over the years, MGMH has grown into a full-spectrum independent music company working across management, distribution, education and consulting, all aimed at building sustainable, long-term careers for India’s independent artists.

Today, its services span artist bookings and consultancy, rehearsal infrastructure through SoundStation, festival consultancy, music business education via MGMH Academy, digital distribution under MGMH Groove, marketing and PR services, physical distribution in vinyl and CDs, and international market expansion through Connect.

With its latest expansion, MGMH signals a broader shift in India’s independent music sector, one that prioritises ownership, infrastructure and global ambition alongside creative freedom.