Lokdhun Joins PPL India, Exits RMPL In Major Licensing Shift

Regional music label Lokdhun has joined Phonographic Performance Limited India (PPL India), marking a significant shift in its licensing strategy as it exits Recorded Music Performance Limited (RMPL).

The move positions Lokdhun within PPL India’s licensing ecosystem, enabling broader monetisation opportunities for its catalogue across public performance and broadcast platforms. The decision is seen as part of a wider recalibration within India’s music licensing landscape, where labels are increasingly aligning with organisations that offer stronger infrastructure and reach.

Lokdhun, known for its strong foothold in regional and Bhojpuri music, is expected to benefit from PPL India’s established network of licensees, which spans radio, television, and on-ground events.

The exit from RMPL also signals ongoing shifts among music companies in choosing licensing partners, as competition intensifies between rights management bodies in India’s evolving music economy.

With regional music continuing to gain traction across digital and live platforms, Lokdhun’s move underscores the growing importance of structured licensing frameworks in maximising revenue and ensuring wider access to content.