Laqshya Media Scores Double Win At BW Applause Awards 2025

The 7th edition of the BW Applause & Everything Experiential Summit & Awards 2025 united the most influential, forward-thinking and transformative leaders from across India’s Experience Economy. Held on November 19, 2025, at The Eros, Nehru Place, New Delhi, the summit sparked high-impact conversations across experiential marketing, brand engagement, live entertainment, MICE, digital experience design and creator-driven storytelling. With limited seats available, attendees were encouraged to block their seats early to be part of this powerful gathering.

A marquee highlight of the day was the 7th edition of the BW Applause Awards, one of India’s most respected recognition platforms celebrating excellence in experiential marketing, MICE, weddings, live entertainment, brand activations and creative innovation. This year’s awards celebrated brands, agencies, creators and innovators who shaped the experience economy in 2024–25 through disruptive thinking and audience-first design.

The day unfolded through impactful keynotes, fireside chats, and special sessions before culminating in the prestigious awards ceremony.

Among standout wins, Shaju Ignatius, Chief Evangelist – Live Events, was honoured with a Silver in the Special Projects & Signature Events category for Scheherazade: A Tale of 1001 Nights – Live on Ice, produced by Laqshya Media Group.

Laqshya Media Group also earned a Bronze in the Concerts and Live Events category for the Cas’s x India tour 2025 in bronze, reinforcing the group’s growing influence in shaping large-scale cultural experiences.

As the night unfolded, the BW Applause & Everything Experiential Summit & Awards 2025 reaffirmed its position as the definitive platform for recognition, insight-sharing and market-shaping dialogue, leaving attendees inspired, connected and ready to build the next chapter of India’s experiential future.