Kingfisher Bets Big On India’s Live Music Surge With Karan Aujla’s 2026 Tour

Kingfisher Premium Packaged Drinking Water, from United Breweries Limited (part of the Heineken Company), has come on board as the co-presenting partner for Karan Aujla’s P POP Culture India Tour 2026, further cementing its deep-rooted association with music and youth culture. The partnership brings alive the brand’s iconic “Good Times” philosophy by placing it at the heart of one of India’s most high-energy live music movements.

As co-presenting partner, Kingfisher Premium Packaged Drinking Water will have a strong presence across both on-ground activations and digital platforms throughout the tour. The brand aims to curate immersive experiences and meaningful consumer engagement at every touchpoint, aligning itself with a generation that sees music as central to identity, self-expression and celebration.

A key highlight of the collaboration is a trio of brand films starring Karan Aujla, where the global artist reinvents Kingfisher’s legendary “Oo La La La Le O” jingle in three distinct genres, Afro, Punjabi and Funk.

The Afro-inspired version captures a laid-back jam-session vibe, with Aujla easing into the rhythm and delivering a smooth, groove-led take that builds anticipation. The Punjabi rendition taps into his roots, transforming the jingle into an electrifying Punjabi pop anthem defined by swagger and commanding stage energy. Meanwhile, the Funk adaptation introduces a playful yet bold twist, powered by contemporary beats and groove-forward production, showcasing his musical versatility while amplifying the spirit of “Good Times.” Together, the films combine performance spontaneity with music-driven storytelling, reinforcing the brand’s longstanding link with celebration and culture.

Commenting on the association, Vikram Bahl, Chief Marketing Officer at United Breweries Limited, said music continues to be a powerful cultural bridge and a key passion point for consumers. He noted that the brand has always championed moments that bring people together, and reinterpreting the iconic jingle across varied musical styles offers a renewed expression of its “Good Times” ethos. He added that partnering with Karan Aujla’s P POP Culture India Tour allows the brand to authentically integrate into one of the country’s most exciting music movements.

Karan Aujla shared that the collaboration felt like a natural fit, given how deeply music and celebration are embedded in both their identities. He described reimagining “Oo La La La Le O” across multiple genres as creatively fulfilling, respecting the legacy of the tune while infusing it with his own signature sound and contemporary energy. He emphasised that the project goes beyond a simple remake, delivering a fresh vibe that fans can experience live as the tour travels across cities.

The P POP Culture India Tour 2026 will kick off in Delhi on 28 February, followed by Mumbai and Pune on 3 March, Chandigarh on 14 March, Indore on 21 March, Bengaluru on 29 March, Kolkata on 3 April, Jaipur on 5 April and Lucknow on 10 April. At every stop, Kingfisher Premium Packaged Drinking Water plans to amplify the “Good Times” experience through curated brand engagements that celebrate creativity, community and shared memories.

With this association, Kingfisher Premium Packaged Drinking Water continues to strengthen music as a core pillar of its brand identity. The brand films are available across Kingfisher’s official digital and social media platforms, giving fans an early glimpse into a collaboration that merges culture, sound and celebration.