Karan Aujla And VRB Consumer Products Launch Skinny Pop Beverage Range Under Zyro India

Global music star and entrepreneur Karan Aujla has partnered with VRB Consumer Products to launch Skinny Pop, a new beverage portfolio under Zyro India featuring zero-sugar and zero-calorie drinks aimed at younger consumers.

The new range debuts with three products,Vita Cola, Ginger Ale and Tonic Water, positioned as contemporary alternatives to traditional soft drinks. The company said the beverages have been designed to cater to changing consumer preferences, with a focus on taste, convenience and more mindful consumption.

Leading the portfolio is Vita Cola, a cola infused with Vitamins C and B12. The brand aims to appeal to Gen Z consumers by combining a familiar beverage format with a modern positioning centred on individuality, culture and lifestyle.

The launch marks another step in VRB Consumer Products’ expansion into the beverage category through Zyro India, following the brand’s entry into the market earlier this year.

Speaking about the launch, Aujla, who is also a co-founder of Zyro, said the new brand reflects the values of a generation that is creating its own culture and making independent choices. He added that Vita Cola was developed to offer a fresh perspective on a familiar beverage category while allowing consumers to connect with and make the brand their own.

Viraj Bahl, Founder and Managing Director of VRB Consumer Products, said beverage consumption habits are evolving as consumers increasingly seek products that balance taste with more conscious choices. He noted that the company's objective with Zyro is to rethink everyday beverages through a contemporary lens.

Bahl described Vita Cola as a key product within the portfolio, adding that alongside Ginger Ale and Tonic Water, it reflects the company's ambition to create beverages suited to changing lifestyles while remaining accessible and enjoyable.

According to the company, Skinny Pop will focus on building its presence through creator communities, consumer experiences and cultural advocacy as beverage discovery becomes increasingly influenced by communities and everyday consumption moments.

The launch represents the next phase of Zyro’s growth strategy, with Skinny Pop positioned as a new-age beverage brand built around product innovation, cultural relevance and the promise of "Zero Sugar, Zero Calories and Nothing Unnecessary.