IVY Entertainment Launches Bhojpuri Music Awards 2026 In Patna
The awards honour Bhojpuri talent, with a digital premiere followed by a B4U Bhojpuri telecast
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IVY Entertainment has launched the inaugural IVY Bhojpuri Music Awards 2026, with the event held on October 26 at Bapu Sabhagar auditorium in Patna. Managed by Yashi Films, the awards brought together prominent names from the Bhojpuri film and music industries to recognise achievements across the regional entertainment landscape.
The launch marks IVY Entertainment’s expansion into regional media and music. The company has previously co-produced film projects including The Raja Saab, Peddi and The Paradise.
The event featured performances and honours for established Bhojpuri artists, including Manoj Tiwari, Pawan Singh, Dinesh Lal Yadav, Arvind Akela Kallu, Samar Singh, Ritesh Pandey, Raushan Rohi, Monalisa, Astha Singh, Neelam Giri, Raksha Gupta and Shubhi Sharma.
The awards recognised contributions across film and independent music, covering categories such as devotional songs, folk music, dance tracks and digital hits, with singers, composers, lyricists and performers among those honoured.
Speaking about the initiative, Partha Dey, President, IVY Entertainment, said, “Bhojpuri music commands immense love, and its talent deserves a stage that reflects that scale. IVY Bhojpuri Music Awards is a major step in our commitment to this industry.”
Dey added that the platform aims to recognise leading voices, increase visibility for emerging artists and take Bhojpuri music to wider audiences, with Patna serving as the starting point for the initiative.
Johnson Jain, CRO, B4U, said IVY’s entry into television and media entertainment marked a new phase for regional broadcasting. He added that the digital-first awards platform would recognise talent from the Bhojpuri film and music industries, with support from its sponsors.
The inaugural edition is co-presented by Dabur Red and Apar Cables Solutions, and co-powered by Fortune Soyabean Oil, UltraTech Cement, Sobisco, HMD Mobiles, Ghadi Detergent, Centerfruit and the Bihar State Film Development and Finance Corporation Ltd.
The awards will be streamed across YouTube, Facebook and Instagram, followed by a television telecast on B4U Bhojpuri, making the event accessible to audiences in India and overseas.