HYBE India, Samsung India Launch Auditions To Empower Next Generation Of Performers

HYBE India has joined hands with Samsung India to launch a large-scale talent audition initiative aimed at discovering and nurturing a new generation of female artists across the country.

The collaboration is positioned as a platform for young creators to showcase their individuality and talent, reflecting the growing cultural shift where self-expression and digital creativity are shaping new-age artistry.

By combining HYBE’s global music expertise with Samsung’s technology ecosystem, the initiative aims to offer aspiring performers a structured pathway from auditions to potential debut.

Speaking on the partnership, Dahae Lee, COO of HYBE India, said the collaboration is rooted in a shared vision to empower young women and support them through every stage of their artistic journey. Aditya Babbar, Vice President, MX Business at Samsung India, added that the initiative is designed to give young talent the confidence and tools to be seen and heard on a global platform.

As part of the program, participants will leverage Samsung’s Galaxy ecosystem to create and submit audition content,from recording vocals to filming performances,making the process more accessible and creator-friendly.

To extend its reach, dedicated Galaxy Audition Studios will be set up across 10 cities, including Mumbai, Delhi, Bangalore, Kolkata and Hyderabad. Located within Samsung retail spaces, these studios will provide aspiring artists with hands-on environments to rehearse, record, and prepare for auditions aligned with global standards.

Backed by Samsung’s ‘Show them how it’s done #withGalaxy’ campaign, the initiative will combine both online and on-ground participation, enabling a wider pool of talent to access opportunities that extend beyond domestic boundaries.

With multi-city activations and a strong digital backbone, the HYBE India–Samsung partnership signals a significant push toward building a globally competitive pipeline of Indian female music talent.