Apple Music Redesigns Brand Identity With Sound-Inspired Visuals And New Logo

Apple Music has introduced a revamped visual identity that transforms sound into visual elements, combining liquid movements, light and glass-inspired effects. The redesign features a new logo mnemonic, an updated wordmark and a cohesive visual language designed to reflect the physical impact of music.

According to the company, the new identity moves beyond conventional graphics to explore how music can take a tangible visual form. To develop the new mark, the creative team played audio frequencies through a transducer, which converts sound signals into physical vibrations. The device was placed beneath a shallow bath of mineral oil, creating waves, ripples and shifting light patterns.

These movements were captured on camera and used to develop the final visual identity. Music producer Fred and his collaborator NEST Acoustics contributed to the project, working on individual notes and the composition behind the logo mnemonic.

The redesign also introduces a revised wordmark that pairs the Apple symbol with a customised version of SF Pro, the typeface used across Apple's products. Featuring bold, lowercase lettering, the new design gives Apple Music a more distinctive appearance while retaining its connection to the company's broader design language.

Another key element draws on Apple's Liquid Glass design language, blending reflections, refractions and changing light with the movement of sound waves. The approach is intended to establish a consistent visual identity across Apple Music's marketing campaigns, original content and live events.

The updated wordmark was first previewed last month as part of the promotion for Apple Music Hall, the company's new live music venue in London. The wider identity is expected to roll out across Apple Music's original content and event programming from this week.