5 Ad Jingles That Made Festive Shopping More Memorable In 2026

Festive shopping in India has always been about more than discounts, new launches and limited-period offers. It is also about emotions, family traditions and the cultural moments that brands tap into to connect with consumers. And music remains one of the most effective ways to build that connection.

During the 2026 festive season, brands continued to use music as a storytelling tool, turning advertisements into memorable experiences that extended beyond television and digital screens. From Diwali campaigns to Bhai Dooj celebrations, festive jingles helped brands create recall, reinforce emotional messaging and become part of the season's cultural conversation.

Unlike conventional advertising messages, a memorable jingle can stay with audiences long after a campaign ends. Its familiarity, repetition and emotional appeal make it an effective tool for building brand associations, particularly during high-engagement festive periods.

Here are five ad jingles and music-led festive campaigns that made shopping and celebrations more memorable in 2026.

Kansai Nerolac: Giving an Iconic Jingle a Festive Remix

One of the most recognisable advertising tunes in Indian households received a festive refresh this year. Kansai Nerolac teamed up with music producer and digital creator Yashraj Mukhate to give its iconic 'Jab Ghar Ki Raunak Badhani Ho' jingle a new celebratory spin.

The tune, which has been associated with the paint brand for over three decades, draws on the familiar connection between festive preparations and giving homes a fresh look. By retaining the original sonic identity while introducing a contemporary musical treatment, the campaign brought nostalgia and renewed engagement together.

The move also highlights the value of established brand jingles: rather than creating an entirely new identity, brands can refresh familiar melodies to connect with younger audiences while retaining the recall built over the years.

One of the most recognisable advertising tunes in Indian households received a festive refresh this year. Kansai Nerolac teamed up with music producer and digital creator Yashraj Mukhate to give its iconic 'Jab Ghar Ki Raunak Badhani Ho' jingle a new celebratory spin.

The tune, which has been associated with the paint brand for over three decades, draws on the familiar connection between festive preparations and giving homes a fresh look. By retaining the original sonic identity while introducing a contemporary musical treatment, the campaign brought nostalgia and renewed engagement together.

The move also highlights the value of established brand jingles: rather than creating an entirely new identity, brands can refresh familiar melodies to connect with younger audiences while retaining the recall built over the years.

Spotify: Making Diwali Preparations More Musical

Spotify India brought music into everyday festive preparations through its Diwali campaign, 'Diwali Ki Taiyaari Fun Banao, Spotify Chalao', featuring the Mishra family from TVF's popular series Gullak.

The three-film campaign revolves around familiar household activities such as making laddoos, creating rangolis and untangling decorative lights. Each film uses popular tracks, including Taambdi Chaamdi, Chaiyya Chaiyya and Badan Pe Sitare, to turn routine festive chores into entertaining family moments.

By connecting familiar music with relatable household situations, Spotify positioned itself as more than a streaming platform, making music an integral part of the festive experience.

The campaign also reflects how brands are increasingly using popular songs and familiar entertainment properties to create stronger audience connections.

Asian Paints: Setting Festive Preparations to Music

Asian Paints brought the excitement of Diwali preparations to the forefront with its musical campaign 'Taiyyari Shuru, Tyohaar Shuru'. Conceptualised by Ogilvy, the campaign uses a catchy tune and playful lyrics to capture the anticipation that builds in homes before the festival.

Rather than focusing only on the finished festive look, the campaign celebrates the process behind it, including cleaning, decorating and preparing homes for celebrations.

Music becomes an integral part of the storytelling, helping the brand connect its home-improvement proposition with the excitement of the festive season. The approach also reinforces how a simple, repeatable musical hook can make an everyday activity more engaging.

Apple: Bringing Nostalgia to Festive Storytelling

Apple's Diwali campaign, 'Step Into the Light', took a nostalgia-led approach by combining Indian craftsmanship, festive visuals and familiar music.

Created in collaboration with Indian fashion label Raw Mango, the campaign features an interpretation of Anu Malik's popular 1990s track 'Roop Suhana Lagta Hai', originally composed for the 1994 film The Gentleman. Actor Juhi Chawla, who featured in the original film, also makes an appearance.

The campaign brings together traditional textiles, dance and festive aesthetics while showcasing the capabilities of the iPhone 18 Pro.

By revisiting a recognisable musical composition, Apple used nostalgia as a storytelling device, connecting different generations through a familiar melody while giving the campaign a contemporary visual identity.

Parsi Dairy Farm: Turning Diwali Gifting Into a Rap

Taking a more contemporary route, Parsi Dairy Farm introduced 'This Is Diwali, Giving', a 70-second Diwali rap featuring Mumbai-based rapper Mohak.

Shot inside the brand's iconic Marine Lines store, the music-led film captures familiar festive moments, from family gatherings and sharing sweets to carrying mithai boxes when visiting loved ones. The campaign brings the brand's legacy into a modern musical format, connecting its traditional offerings with younger consumers.

In a social-first move, the track's hook was also made available as open audio on Instagram, allowing users to incorporate it into their own Reels. This extends the campaign beyond the advertisement, turning its music into a potential user-generated content asset.