Jay Mehta, Director, Digital Business, Sony Music suggests that Sony is thrilled with the figures already. He further adds, “ Sony is thrilled to be partnering with Gaana. Our artist Badshah breaking the 24 hour record in India is astonishing. This is phenomenal and with the album launch on 17 Aug we can see the numbers rising manifold".
On the other hand, Badshah is amazed himself. “I am humbled and I can’t believe these numbers. Would like to thank Gaana for all the support and my fans for making it happen,” said Badshah.
Album-culture in India is already on the downfall. With more artists coming in the industry, singles have already taken over the market. Releasing an album by an unconventional way is definitely risky but it has definitely turned out great for Badshah.
The campaign features four short films that depict how music unites people, evokes nostalgia, bridges generational gaps, and serves as....
July 22, 2024
The campaign underscores MTV's commitment to fostering an inclusive society where every individual, regardless of sexual orientation or gender identity,....
July 18, 2024
The two master films; one for a global audience and one tailored for India featuring actress Rashmika Mandanna, cleverly builds....
July 17, 2024
Shark Tank India season 3 fame, P-TAL, a D2C brand, is celebrating their artisans and rejoicing in the sound of....
July 16, 2024