I feel privileged to be a part of the song 'Dilbar' that was so well accepted by the audience as it was the first video in India ever to cross 20 mil views in a day, the song made fastest 50 million and fastest 100 million in India and also it was the first Hindi film song to ever feature in billboards top 10 (ranked at no.3). I would like to thank Bhushan Kumarji for giving me an opportunity to sing for T-series, that is indeed a dream come true for me.
How do you see youtube as a platform and how does it help generating revenue for artists?
My song 'Gulabi Ankhe' Carpool Mashup with Sandesh Motwani got me some 55000 subscribers and that's like a huge number. I haven't generated anything from YouTube yet,because I cannot monetise on covers that I have done so far, since the rights are with the music labels or the artists who have sung the originals, but yes YouTube is good for original content.
What do you think about using various marketing platforms optimally to create a wide appeal to showcase talent?
I think social media has a wider reach, on all these platforms Facebook, Instagram and YouTube, one can create content and upload. Although I feel 70% is still television and the various reality shows and others, that are showcasing artists to a greater audience.
How is the journey from being a YouTube star to making a mark in Bollywood, and how do the artists survive this cut throat competition?
I think you need to have something different a kind of a USP about yourself, that you deliver in your renditions to make a mark and create an appeal to the audience.You need to put your best on these platforms, you never know when someone might like your texture and pick you, otherwise you might be a YouTube star and be one forever!
How much revenue is important for an artist today?
Well, basically in our industry an artist is not paid initially and yes it's not been an easy journey for me either. You don't get paid for your assignments here and are not expected to ask for it, unless you make a mark to get shows, where one gets to urn a living as a musician. So initially one should try to seek opportunities, where ever you get to perform and showcase your talent.Once you get popular eventually a market builds up and so does the revenue flows in. I think that's how the creative process works and people who are not getting Bollywood songs are performing different genres or singing Bollywood songs in live concerts and are getting paid handsomely, one needs to grab opportunities,although it all requires perseverance and a vision to survive long term here, that I foresee.
What is your vision and why have you chosen to study management and entrepreneurship?
I have taken management as my major and am doing minor in marketing and that really applies and helps me to understand the digital world and how to market yourself as an artist.I feel that in the long run after having a sufficient standing in Bollywood, I can use my creative and marketing knowledge someday and may venture into Enterpreneurship. I believe an artist has a very small shelf life,one needs to be ready with a backup plan, since I believe in woman empowerment.
Where do you see yourself as a Singer say five years down the line?
I'm also into writing my own song lyrics and I want to grow and give my music out there and want to be a pop artist like Beyonce!