Mumbai Indians And BookMyShow Live Launch ‘The MIX’ Fan Festival In Mumbai

The Mumbai Indians, in partnership with BookMyShow Live’s BrandLabs, has unveiled The MIX (A Mumbai Indians Experience), a two-day cultural and music festival designed to transform how fans engage with the franchise beyond the cricket field.

Scheduled for March 21–22, 2026 at Jio World Garden in Mumbai, the event blends live music, immersive installations, fan interaction zones, exclusive merchandise drops and other branded experiences under one roof.

Organisers say The MIX aims to redefine fan engagement by bringing together sport, music and broader youth culture, offering attendees ways to interact with the team off the pitch. The festival’s lineup is set to include performances by international and Indian artists, creating a space where entertainment and cricket fandom collide.

Tickets for the inaugural edition are available exclusively via BookMyShow.