Himesh Reshammiya, Sooraj Barjatya Launch ‘Yeh Prem Mol Liya’ Campaign With Live Musical Event

The makers of Yeh Prem Mol Liya are taking a music-first approach to the film’s promotions, with composer and singer Himesh Reshammiya set to unveil the title track through a live musical event in Mumbai.

Scheduled for September 20 at the Royal Opera House, the event will feature Reshammiya performing with a 25-member orchestra. The live launch replaces a conventional digital song release, positioning the film’s music as a central part of its promotional strategy.

The event also marks the reunion of Reshammiya and filmmaker Sooraj R. Barjatya, following their earlier collaboration on Prem Ratan Dhan Payo. Reshammiya has composed seven songs for the upcoming film, with the album reportedly built around a simple and soulful musical approach.

Directed by Barjatya, Yeh Prem Mol Liya stars Ayushmann Khurrana and Sharvari in the lead roles, marking their first on-screen pairing. The film is produced by Rajshri Productions in association with Mahaveer Jain Films and is scheduled for a worldwide theatrical release on November 27, 2026.

The live title-track launch reflects a growing focus on experiential music-led promotions, bringing the film’s musical identity directly to audiences ahead of its theatrical release.