CASA BACARDÍ Gets Bigger, Takes Music And Culture Experiences To Dehradun

Casa Bacardí is expanding its experiential footprint in India, taking its music, culture and immersive experiences to Dehradun with a two-day Mountain Edition on October 3 and 4, 2026.

Following its Tropical Edition in Goa earlier this year, the platform is now bringing its ‘Follow the Beat’ property to the mountains, with the Dehradun edition set to combine global music, creative experiences and interactive formats.

The event will take place at The Punarnava Wellness Resort and feature a global electronic music line-up including Lost Frequencies, Moojo, Solto, Nitefreak, Nils Hoffmann, Maribou State, Maxi Meraki, Tech Panda x Kenzani and Kampai, among others. The musical programming will lean into Afrohouse and tropical sounds.

Beyond the music line-up, Casa Bacardí is building the Mountain Edition around participation and discovery. The experience will feature drum circles, hands-on mixology sessions and DJ fundamentals workshops, alongside food, fashion and engagement zones.

Commenting on the expansion, Goodies Narayanan, Marketing Director – CMO, India, Bacardi, said the platform is being made “bigger and more varied” this year, with different editions designed around the character of their respective locations.

“Dehradun is an exciting next step in that journey,” Narayanan said, adding that the Mountain Edition aims to reflect the character of its setting while retaining the core spirit of Casa Bacardí.

For the artists, the mountain setting is also part of the appeal. Lost Frequencies said the Dehradun edition offers an opportunity to bring his sound into a new environment, while SOLTO highlighted the distinct energy of taking music outside its usual setting. Maxi Meraki is also set to perform in India for the first time at the event.

The Dehradun edition is part of a wider Casa Bacardí calendar for the year. The brand is also taking its Follow the Beat On Tour across locations from September through January, followed by Follow the Beat After Dark during the Halloween season and a return to Goa with Follow the Beat to the Island in December.

With its move from Goa to Dehradun, Casa Bacardí is using location as an extension of its experiential storytelling — shifting the setting while keeping music and culture at the centre of the brand platform.