Anuv Jain & Zaeden Rock Hyderabad At McDowell’s Soda Yaari Jam

The House of McDowell’s Soda Yaari Jam brought the city of Hyderabad alive with its latest edition of the multi-city musical tour. Organized by TribeVibe Entertainment - a BookMyShow enterprise, this celebration of friendship and music saw a packed audience immersed in electrifying performances by India’s beloved independent artists Anuv Jain and Zaeden.

Continuing the momentum of The House of McDowell Soda’s Yaari Jam’s debut earlier in August 2024 the multi-city tour brought Yaari Jam to Hyderabad in its first leg for 2025.

It proved to be a night of pure magic, where music and yaari came together in perfect harmony. Going beyond music, The House of McDowell’s Soda Yaari Jam was a tribute to the bonds of Yaari. From heartfelt dedications by the artists to moments where friends in the audience shared their stories, the concerts were filled with positive vibes, all dedicated to friendship. The headlining artists, Anuv Jain and Zaeden, set the stage ablaze with their performances, leaving the audiences captivated with a blend of soulful melodies and electrifying beats.

Speaking on the event, Varun Koorichh, Vice President and Portfolio Head, Marketing, Diageo India said “We are elated to bring Yaari Jam to more cities across India following its phenomenal success in Mumbai. At its heart, Yaari Jam celebrates the transformative power of friendship—a bond that uplifts, empowers, and inspires. This year, we’ve curated an electrifying lineup of artists to ensure an unforgettable experience for all our friends. We invite you to join us in celebrating the spirit of friendship as we create cherished memories and bring friends together nationwide.”

Sharing his experience, Anuv Jain said, “The crowd’s energy and the shared connection at the Yaari Jam event was infectious. The night was a celebration of music and friendship, and I can’t wait to bring this incredible vibe to Kolkata and Guwahati next!”

Echoing the sentiment, Zaeden added, “The vibe at Yaari Jam was electric! The audience’s love and energy made the night unforgettable. I’m excited to continue this journey and create more memories in the upcoming shows.”