Business

Uli Behringer Addresses 'The Haters' Head-on!

By Loudest Team
February 20, 2020
Uli Behringer Addresses 'The Haters' Head-on!

Uli Behringer, the founder of controversial synth and audio firm Behringer, took to social media to issue a vociferous defence of the company's vision and strategy.

The Facebook statement, addressed to 'some of the "haters"', tackles several issues head-on, and it seems Uli is tired of the endless controversy surrounding the firm's releases. 

Mainly, he talks about cloning classic synths and undercutting competitors.

"There is not one magazine, forum or thread where we don't get criticized or even attacked," the statement addresses. "We understand that not everyone likes us or me, and that's perfectly fine. 

"However, we also see constructive criticism which we truly welcome as it's a great opportunity for us to learn and improve. In our vision, we only have two obligations - to relentlessly deliver what customers desire and to observe the law. We will always respect that people may have different opinions about what we should and shouldn't do; however, that's not an area we will ever engage in."

"Technology is free for everyone to use unless it's protected. That's exactly the reason why the law was designed the way it is, so it encourages competition - all for the benefit of you the customers and for society to progress."

"We also understand that we're controversial and we're perfectly fine with it as we continue to relentlessly push the envelope, while also challenging our competitors to deliver better quality and lower prices."

"Recently, we see more and more competitors join us in our mission, and we welcome everyone who believes in our vision. We're happy to collaborate with and also acquire businesses."

"We're immensely grateful for all the support we have been receiving over the past 30 years, and hence our complete loyalty belongs to our customers."

"We call it Customer Obsession. That's why our team and I are here and listen to our customers."

Related News

TikTok Experiences Explosive Growth In Electronic Music As User Preferences...

The platform continues to shape the music industry, serving as a launchpad for viral hits.

April 23, 2025

Tencent Music Entertainment Beats Revenue Estimates With Strong Streaming Growth

The company's robust streaming demand helped it recover from a year-long slowdown.

March 18, 2025

YouTube Surpasses 125 Million Subscribers For Music And Premium Services

YouTube announced last year that over one in four creators participating in its ad-sharing program are now earning revenue through....

March 06, 2025

How TIPS Music Became Bollywood’s Silent Money-Making Machine

While many labels aggressively acquire new music rights, TIPS has built a thriving business around its 31,000+ song catalog, turning....

March 05, 2025