Non-English Songs Top YouTube Charts

With 1.9 billion users, the world's second most consumed social media platform - YouTube - is a driving force behind English music losing its influence over the global music market. YouTube is available in 80 different languages that covers 95% of the internet population. In comparison, top music streaming platform - Spotify - only reaches 200 million people a month. An IFPI research shows that 85% of YouTube's audience uses the service to listen to music. About 95% of the most watched videos in 2018 on YouTube were music videos. Going a few years back, in 2015, English songs were completely dominating the global top charts on YouTube. Compare that to the last two years, 2017 had six tracks on the global top 10 that weren't English (Luis Fonsi and Daddy Yankee’s “Despacito” leading the charts and topping at No.1 with over 6.5 billion views) and last year saw a rise to eight non-English tracks. The Puerto Rican track "Te Bote Remix" by Casper, Nio García, Darell, Nicky Jam, Bad Bunny and Ozuna topped the charts in 2018. According to Official Charts, the following are the 10 most-viewed music videos on YouTube in 2019:

1. Con Calma - Daddy Yankee and Snow (Puerto Rico)
2. Secreto - Anuel AA, Karol G (Puerto Rico)
3. Rowdy Baby - Dhanush, Sai Pallavi (India)
4. Con Altura - Rosalia, J Balvin (Spain)
5. 7 rings - Ariana Grande (USA)
6. Kill This Love - BlackPink (South Korea)
7. HP - Maluma (Colombia)
8. Boy With Luv - BTS, Halsey (South Korea)
9. Vaaste Song - Dhvani Bhanushali, Tanishk Bagchi (India)
10. Te Robare - Nicky Jam X Ozuna (USA)

From the statistics released, we can see that Latin songs are dominating the music charts - along with Korean and Indian music making their mark. Topping the charts is the spanish-language song Con Calma with over 1.2 billion views on its official video. Followed by another Secreto by Anuel AA and Karol G with over 7.4 million views, and Tamil song - Rowdy Baby by Dhanush and Sai Pallavi with over 5.5 million views. Ariana Grande's song 7 Rings, is the only English language track that is on the top 10 most viewed music videos on YouTube. LOUDEST TAKE - When we look at the globalisation in the music due to the growth of social media and streaming platform, we can already notice a change in the pattern of consumption. As mentioned in the article, English music is fading in popularity and Latin, Korean and Indian music are claiming the top numbers. As seen in the chart, four out of the top ten songs are from latin countries (Puerto Rico, Colombia and Spain), two from India (one Hindi and one Tamil), two Korean and only one English. Globalisation of music and the growth of independent music in the Indian music scene has pushed the artists into the forefront. No longer does commercial and Bollywood reign the charts as it used to a few years ago. Rather, there is a consistently blurring line between the two industries - commercial and independent. It will be very interesting to see how the pattern change in the consumption affects the music scene in India.