Noise Unveils Master Buds Open With Sound By Bose Technology At IFA Berlin 2026

Noise, India’s connected lifestyle brand, has unveiled its latest premium audio offering, Master Buds Open with Sound by Bose Technology, at IFA Berlin 2026, one of the world’s leading consumer electronics trade shows.

The launch marks Noise’s entry into the global open-ear audio category and expands its premium Master Series portfolio. With Master Buds Open, the brand now offers premium personal audio across in-ear, over-ear and open-ear formats.

Powered by Sound by Bose technology, Master Buds Open is designed to deliver a premium listening experience while allowing users to remain aware of their surroundings. Noise is expected to reveal the complete design and feature details closer to the product’s India launch.

The new offering is aimed at consumers looking for audio experiences that combine entertainment, communication and environmental awareness. The open-ear format is positioned for everyday use cases including commuting, working from cafés, taking calls while on the move and outdoor fitness activities.

Amit Khatri, Co-founder, Noise, said, “The Master Series was envisioned as our definitive expression of premium audio,bringing together thoughtful design, exceptional sound and meaningful consumer experiences. The response to Master Buds, Master Buds 2 and Master Buds Max has been phenomenal, and with Master Buds Open, we are taking the portfolio to its natural next step. Open-ear listening is emerging as an important category globally, and we believe consumers should not have to choose between great sound and staying aware of their surroundings.”

He added, “Presenting the Master Buds Open at IFA Berlin makes this launch even more special for us. As one of the world's most prestigious technology platforms, IFA provides the ideal stage to showcase the continued evolution of the Master Series and our growing premium ambitions to a global audience.”

The unveiling at IFA Berlin reflects Noise’s focus on expanding its global presence and showcasing its product innovation on international technology platforms. The Master Series represents the brand’s premium audio portfolio, combining design-led products with advanced acoustic technology.

Master Buds Open will be available across leading retail stores, major e-commerce platforms and gonoise.com from late September 2026. Pricing, specifications and market availability will be announced closer to the commercial launch.