Alchemy Group & N. N. Sippy Productions Launch Digital Audio Solutions Marketplace OneLoop

Alchemy Group and N. N. Sippy Productions announce the launch of their new joint venture, OneLoop, an end to end digital audio solutions marketplace that is setting the precedent in the digital audio industry by addressing distribution and monetization need gaps for publishers, content creators and advertisers. Alchemy Group, a new-age, tech-first solutions group that caters to next gen digital audiences and N. N. Sippy Productions, producer of 25 Bollywood blockbusters, join forces to introduce OneLoop to the Digital Audio ecosystem. With an exponential increase in consumption of audio content online, OneLoop recognizes and meets the need for a one stop solution for content owners to increase audience reach, publishers to grow revenue channels and brands to achieve higher audience engagement to early on.

“Our mission is to bridge the gap in distribution and high performance monetization by offering an all-encompassing platform that offers a high quality audio content with a user friendly solution.” commented Yash Sippy, Co-Founder & CEO, OneLoop, about the newest venture.

OneLoop offers distinct solutions across multiple models to suit partner needs, including:

• Distribution – Content owners can leverage distribution deals with leading global digital stores and streaming  platforms without giving up copyright ownership while enjoying complete transparency on payments and analytics.
• Monetization – Publishers get access to innovative voice enabled and audio ad formats that yield multiple times CPM all supported by transparent real time stats and a completely automated process and quality content catalogue relevant to their library.
• Brands – Advertisers benefit from higher engagement levels, with a highly targeted audience as well as access to a catalogue of premium quality audio content available for sponsorship.

Karan Gupta, CEO, Alchemy Group added, “OneLoop redefines a truly global audience reach for content creators, advertisers and publishers all under one roof. With our proprietary platform, publishers are able to monetize digital audio, which gives creators the global arena to distribute content, and connects advertisers to qualified, engaged audiences.

Yash Sippy, further commented, “OneLoop enables content owners to be in complete control of where they wish to exhibit their content across desktop and mobile properties of 50 plus digital streaming platform partners like Gaana, Spotify, Google Play, Amazon Music amongst others. With access to a catalogue of 2000 plus titles and features such as voice enabled ads through easy integration publishers and advertisers are able to define a clear audience engagement strategy using audio, a challenge often faced given the nascency of audio as a medium."