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Universal Music Group’s Viral Jani Explores 2025’s Top Music Trends
Universal Music Group’s Viral Jani Explores 2025’s Top Music Trends

This shift represents a broader transformation in how music is created, consumed, and celebrated, with artists stepping into the spotlight....

December 16, 2024

Myntra’s ‘Price Crash’ Campaign Takes EORS Marketing To New Heights
Myntra’s ‘Price Crash’ Campaign Takes EORS Marketing To New Heights

This clever wordplay highlights the thrill of snagging unbeatable deals during the sale.

December 09, 2024


JioSaavn Unveils ‘Replay 2024’ For Music Fans
JioSaavn Unveils ‘Replay 2024’ For Music Fans

While listeners can access their personal Replay 2024 highlights on their mobile applications, JioSaavn mapped some interesting national listening habits.

December 09, 2024

How OTT Platforms Are Changing The Game For Music In
How OTT Platforms Are Changing The Game For Music In...

By 2024, the OTT audience in India is expected to grow by 13.8% compared to 2023, led by the 21%....

December 03, 2024

"AI Will Empower More Artists To Create Music In 2025
"AI Will Empower More Artists To Create Music In 2025...

The year saw homegrown artists take over the globe with their genre-defying . Be it Kratex creating the club banger....

November 28, 2024


Universal Music Group’s Viral Jani Explores 2025’s Top Music Trends
Universal Music Group’s Viral Jani Explores 2025’s Top Music Trends

This shift represents a broader transformation in how music is created, consumed, and celebrated, with artists stepping into the spotlight....

December 16, 2024

Myntra’s ‘Price Crash’ Campaign Takes EORS Marketing To New Heights
Myntra’s ‘Price Crash’ Campaign Takes EORS Marketing To New Heights

This clever wordplay highlights the thrill of snagging unbeatable deals during the sale.

December 09, 2024

JioSaavn Unveils ‘Replay 2024’ For Music Fans
JioSaavn Unveils ‘Replay 2024’ For Music Fans

While listeners can access their personal Replay 2024 highlights on their mobile applications, JioSaavn mapped some interesting national listening habits.

December 09, 2024

How OTT Platforms Are Changing The Game For Music In
How OTT Platforms Are Changing The Game For Music In...

By 2024, the OTT audience in India is expected to grow by 13.8% compared to 2023, led by the 21%....

December 03, 2024


"AI Will Empower More Artists To Create Music In 2025
"AI Will Empower More Artists To Create Music In 2025...

The year saw homegrown artists take over the globe with their genre-defying . Be it Kratex creating the club banger....

November 28, 2024

Year End Review: Rabindra Narayan Highlights Music Trends To Watch
Year End Review: Rabindra Narayan Highlights Music Trends To Watch...

The changes in global are also getting reflected in India. As we step into 2025, here’s an in-depth look at....

November 26, 2024

Spotify Wrapped And Streaming Trends Reveal A Year Of Listening
Spotify Wrapped And Streaming Trends Reveal A Year Of Listening

This interactive experience showcases top tracks, favorite artists, and most-played genres, offering a snapshot of individual preferences and trends.

November 23, 2024

Stumble By Kommune Unveils ‘Consumed’ Report, Shedding Light On Indian
Stumble By Kommune Unveils ‘Consumed’ Report, Shedding Light On Indian...

India’s first and most unique trend mapping study, "CONSUMED," dives into insights and behaviour shifts that affect us all.

October 22, 2024


The New Era Of Music Festival Marketing In India
The New Era Of Music Festival Marketing In India

From digital integration, sustainability and community engagement, to data-driven personalization and the use of Artificial Intelligence (AI), multiple new age....

August 21, 2024

Exploring A New Landscape Of Global Music Festival Marketing Trends
Exploring A New Landscape Of Global Music Festival Marketing Trends

The marketing strategies employed for these festivals vary significantly across the globe, reflecting the diverse cultural landscapes and market dynamics....

July 31, 2024