Tag: TRENDS All Tags
In 2026, music campaigns became more experience-led, bringing brands, artists and platforms closer to audiences
Industry voices weigh in on viral pressure, creative originality and lasting brand recall in festive campaigns
Sukhbir Singh and Shibani Kashyap on intimate gigs as a growth avenue for indie artists
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Industry experts say music education must balance digital learning with practical training
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Industry experts say AI can accelerate brand music, but human emotion remains irreplaceable
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With artists building audiences independently, Bollywood is increasingly looking to the indie ecosystem as a ready-made talent pipeline
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Although 86% had paid for video streaming, just 38% had paid for a music streaming subscription
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Previously worked with Spotify, Film Companion, The Times of India and RPSG Digital Media
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Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
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Amit Dubey, Music Publishing & Rights Strategist and Founder, Beat Street Music & Publishing, explores how metadata and rights management....
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In this exclusive interview with loudest.in, Anurita Patel discusses radio’s emotional connect and the future of audio in the digital....
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
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From crowded feeds to clearer purpose, 2026 could redefine how India creates, consumes and pays for music
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Less about hits, more about systems,Devraj Sanyal outlines a blueprint for India’s next music economy.
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From bigger stages to better systems,why India’s concert boom must now grow smarter
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In this guest column, Indira Rangarajan explores how Gaana’s TrueFans shaped a more intentional, region-led music culture in 2025
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A personalised year-in-review revealing how India listened across music, podcasts and languages
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The Advanced Trends & Analytics Dashboard offers artists powerful, personalized insights across multiple platforms, providing a 360-degree view of how....
This shift represents a broader transformation in how music is created, consumed, and celebrated, with artists stepping into the spotlight....
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This clever wordplay highlights the thrill of snagging unbeatable deals during the sale.
While listeners can access their personal Replay 2024 highlights on their mobile applications, JioSaavn mapped some interesting national listening habits.
By 2024, the OTT audience in India is expected to grow by 13.8% compared to 2023, led by the 21%....
The year saw homegrown artists take over the globe with their genre-defying . Be it Kratex creating the club banger....
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The changes in global are also getting reflected in India. As we step into 2025, here’s an in-depth look at....
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This interactive experience showcases top tracks, favorite artists, and most-played genres, offering a snapshot of individual preferences and trends.
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India’s first and most unique trend mapping study, "CONSUMED," dives into insights and behaviour shifts that affect us all.
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From digital integration, sustainability and community engagement, to data-driven personalization and the use of Artificial Intelligence (AI), multiple new age....
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The marketing strategies employed for these festivals vary significantly across the globe, reflecting the diverse cultural landscapes and market dynamics....
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For Brands, Music may not be THE driver to get the consumer to buy a product, but buying is majorly....
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In 2023, this upward trajectory continued with a remarkable 46% surge in ad volumes per channel compared to the baseline....
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Retailers, with insights from consumer behavior, tailor their playlists to create a connection with customers. The tempo, genre, and lyrics....
In an Exclusive Chat With Loudest.in,he talks about key trends that OML has observed in the creative marketing industry for....
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The partnership will see Hypothesis empower Togglehead to make proactive decisions and support the entire campaign management pipeline by serving....
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The song's soaring popularity is undeniable, as fans eagerly share and immerse themselves in its enchanting melodies.
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In 2024, I expect marketers to pay special attention to content creation through generative AI, the personalization of the user....
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The year unfolded as a period of innovation and adaptation, marked by the industry's embrace of digital platforms and evolving....
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Spotify data also revealed that the number of workout playlists created by local listeners on the platform grew a whopping ....
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In a freewheeling Chat with Loudest,He talks about global music trends,market and more.Here are edited excerpts:
Music has undergone an array of changes and so has music streaming. From using these streaming applications to listen to....
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This year was filled with trends and trendy songs as it led to more views,reels.People around the world has shown....
Gaana, India’s favourite music App today announced the release of the India Music Trends 2021 - a comprehensive....
Arijit Singh, Tulsi Kumar and Neha Kakkar are the most popular national artists; Pop, EDM, and Hip Hop....
When Billboard came out with its first “Hot 100” in the first week of August 1958, it used....
“Music is kind of the unsung hero of advertising,” says Daniel Jackson, CEO of London-based Cord....