Shakira’s Madrid Performance Becomes Amazon Music’s Most-Watched Female Artist Livestream

Shakira’s highly anticipated performance live from Madrid on October 3 has set a new record for Amazon Music, becoming the most-viewed livestream performance by a female artist on the platform to date.

The record-breaking performance was streamed live across Amazon Music, Prime Video and Twitch, marking a significant milestone for both the streaming service and the global Latin music landscape.

The performance took place in Madrid, the final city of Shakira’s Las Mujeres Ya No Lloran World Tour, as part of her ES Latina European Residency. The show brought the tour to a close while simultaneously becoming one of Amazon Music’s biggest livestream moments featuring a female artist.

The broadcast also served as the centerpiece of “The Women Shaping Latin Music,” the 2026 edition of Amazon Music’s annual Music Connects Us campaign. The initiative celebrates the women who have played a pivotal role in shaping Latin music, while highlighting the artists and cultural movements driving the genre forward.

Beyond the concert, Amazon Music’s campaign is designed to spotlight the contributions of women across Latin music and create opportunities for the next generation. The 2026 programme includes initiatives spanning education and commerce, extending the campaign’s focus beyond live performance and into broader areas of the music ecosystem.

For Shakira, the milestone adds another significant achievement to a tour that has marked a major chapter in her career. Las Mujeres Ya No Lloran has been closely tied to her return to the global touring circuit and the continued impact of her music across international markets.

The Madrid livestream also highlights the growing role of streaming platforms in expanding access to major live music moments. By simultaneously reaching audiences through Amazon Music, Prime Video and Twitch, the performance demonstrates how artists and platforms can use multiple digital channels to take live music beyond the physical venue.

With the record-setting broadcast, Shakira continues to underline the global reach of Latin music, while Amazon Music’s The Women Shaping Latin Music campaign places women at the centre of the genre’s evolving cultural and commercial story.