Exclusive: Rituraj Singh Appointed Podcast Lead, India At Spotify
Singh’s appointment comes amid intensifying competition in audio streaming beyond music
Singh’s appointment comes amid intensifying competition in audio streaming beyond music
Rituraj Singh has announced his transition into a new role as Podcast Lead, India at Spotify, marking a key leadership move within the platform’s growing audio division in the country.
Sharing the update, Singh expressed enthusiasm about the opportunity, highlighting his journey over the past few years working closely with creators, networks, and partners across India’s rapidly evolving podcast ecosystem. He noted that the medium has transformed significantly, growing “from a niche to a cultural force.”
In his new role, Singh is expected to play a pivotal part in shaping Spotify’s podcast strategy in India, a market that has seen accelerated growth in audio consumption driven by increasing smartphone penetration and demand for on-demand content.
Reflecting on his journey, Singh credited the Spotify team and collaborators who have contributed to the platform’s podcasting momentum in the region. “Lots to build. The best chapters are ahead,” he shared, signalling an ambitious roadmap for the next phase of growth.
Spotify has been steadily investing in podcasts globally and in India, focusing on regional content, creator partnerships, and original programming to deepen user engagement. Singh’s appointment comes at a time when competition in the audio streaming space is intensifying, with platforms vying to capture listener attention beyond music.
His elevation underscores Spotify’s continued emphasis on podcasts as a core pillar of its India strategy, as the format increasingly becomes central to digital content consumption habits.