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The campaign uses humour to promote boAt’s audio, wearables and other tech upgrades for Diwali
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Advertisers weigh the instant recall of hit songs against the long-term value of original scores in building distinctive sonic identities
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The campaign features Sheeba Chadha, Namita Dubey and Plabita Borthakur in films centred on a ‘desire chain’
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Experts say festive music campaigns must go beyond engagement to build lasting brand recall and consumer preference
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Tatte’s promotion marks a new milestone in his journey with JioSaavn
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The video ends with her slogan, “A city that works”, and an appeal for voter support
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The move marks a new chapter for Veralkar, who has worked across music, technology, marketing and live entertainment
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The collection was unveiled at ITC Grand Central in Mumbai at an event featuring live musical performances and chocolate experiences
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She will lead mobile content planning and programming at Shemaroo
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‘Sounds of Shunya’ features 10 artists across five evenings, streaming October 8–12 exclusively on the Lenskart app
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India to get Spotify Audiobooks from November 12 as the service expands from 22 to 180+ markets globally
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Prior to joining Warner Music Group, Alghawanmeh was associated with Sony Music
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Prior to joining Amazon Ads, Chaudhary was associated with Viacom18 Media Pvt. Ltd
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Experts say music can drive Reel engagement, but distinctive sonic identities can build deeper brand recall
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The apparel brand’s music-led campaign uses an original anthem to strengthen brand recall through sound, style and self-expression
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Prior to this, Hariramani worked with Sony Music India, JioSaavn and Ormax Media
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In her new role, Kumar will be part of Sony Music Entertainment India’s marketing operations focused on the South market
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Industry experts on the rising cost of building an independent music career
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Marketers say we need to look beyond views and streams to measure music’s impact on brands and business
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Almeida brings experience in music, entertainment and artist management
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Rajeev Raja, Founder, BrandMusiq, talks about why brands need to move from campaign music to distinctive, intentional sonic identities that....
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Krishnaswamy linked music and watchmaking through their shared emphasis on rhythm, timing and precision
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Kalra joins Zee Music Company from Saregama India, where he served as Chief Manager – Marketing
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The campaign is being promoted across Meta, Spotify and YouTube, giving it cross-platform visibility
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Nandu announced the move on LinkedIn, sharing her excitement about the new role
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The agency won 4 Gold, 5 Silver and 4 Bronze awards across multiple marketing categories
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Across five languages, Spotify’s new campaign brings music into the everyday lives of Indian consumers
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Parekh will focus on partner relations and music acquisitions at Warner Music Group
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Elavarasan looks forward to exciting projects at Sun Pictures, blending music, audience engagement and partnerships
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In this guest column, Rajiv Dingra, Founder & CEO, ReBid, explores how AI agents are transforming marketing
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Madan has worked across international artist marketing, StampEight and fan development
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The campaign highlights the diverse sounds and identities shaping India’s independent music scene
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Sadagopan said her role has expanded from artist campaigns to building tools and infrastructure for TikTok’s music marketing
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The events brought together industry leaders, global stakeholders, dignitaries, celebrities and jewellery professionals
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From release-driven campaigns to fan-led communities, the music industry is rethinking how attention can turn into lasting fandom
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The campaign turns Chennai’s iconic heat into a celebration of its culture, energy and everyday resilience
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The campaign marks the debut of independent production house East India Film Company
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The anthem blends music and humour to celebrate a confident, expressive generation defining success on its own terms
Prior to Billboard India, Aayeer was Label Head for Songfest at Hoopr
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Prior to BrandMusiq, Kaul was CMO at Hoopr and has advised founders on growth, marketing and business scaling
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Prior to joining BIG FM, Saxena was Regional Music Manager at Radio City India
With his promotion, Jain aims to build stronger brand partnerships and contribute to Saregama's growing entertainment ecosystem
The new programme combines brand discounts, exclusive music experiences, and lifestyle perks to enhance Spotify Premium in India
Directed by Neeraj Ghaywan, the film features Usha Uthup and Sonu Nigam, celebrating Antakshari and India's love for music
Prior to this, Deodhar spent over three years at Saregama, leading marketing for its regional music catalogue
Her expertise in business strategy and events will support the company's next growth phase
OMAKASE topped global charts and surpassed 200 million streams, paving the way for the partnership
He helped expand Saregama's digital music business in South India
Her promotion underscores Saregama's focus on digital growth and platform partnerships
Prior to Saregama, Deodhar was Senior Marketing Manager at Shemaroo Entertainment
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Prior to this, she worked at Tiger Baby Records
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Prior to this, Narayan worked at Leo Burnett and Warner Music India
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Ozbakir will lead Spotify's marketing strategy in Türkiye
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In her new role, Chauhan will focus on artist strategy, talent development and brand partnerships
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Prior to this, Prasad worked on AI-first strategy at Accenture
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In this guest column, Rajeev Raja explores the growing role of sonic branding in sports
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Hemendra highlighted the role's fast-paced nature, spanning pitches, artist calls, brainstorming and feedback
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Prior to joining Zee Music Company, Desai was associated with BookMyShow and Radio City India
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The partnership addresses growing demand for scalable marketing tools and streamlined artist management
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Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
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In this exclusive interview with loudest.in, Anurita Patel discusses radio’s emotional connect and the future of audio in the digital....
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Shahir Muneer, Founder and CEO of Divo, discusses music licensing issues amid the Zee Music Company-Nykaa copyright dispute
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Haran Ramachandran of Spotify said sound-led experiences can foster deeper emotional connections than traditional interruption-based advertising
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Prio joining Zee Music Company, Shah worked in marketing and brand strategy across entertainment and media
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Sharma discusses Budweiser’s culture-first vision spanning basketball, indie creators, and experiential marketing
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Industry leaders decode the rise of indie music in modern brand communication
Raja discusses the rise of sonic identity, the shift beyond jingles, and its growing role in modern marketing
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Vakil signalled an ambitious 2026 pipeline for music-led brand experiences
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A minimalist soundtrack and a single idea reframe comfort in India’s cluttered footwear market
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At Spotify India, Srivastava shaped marketing strategy for over seven years
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At the heart of the campaign is a relatable family setting, where a young boy walks in on his parents....
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The launch broadens access to Spotify’s ad inventory, enabling businesses of all sizes to run campaigns without large budgets or....
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Sharma brings over 11 years of cross-industry experience spanning gaming, streaming, and real estate
The brand is repositioning coffee as a lifestyle choice rooted in creativity, exploration, and self-expression
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Halftime’ by Coca-Cola celebrates reconnecting in the moment
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At the heart of the campaign is the ‘Hawa Badlegi’ jingle, which positions Havells as a catalyst for encouraging healthier....
Positioned as more than just a music release, the campaign underscores Breakthrough’s belief in the power of media and pop....
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Previously, she worked at Honasa Consumer, HealthKart, and adidas
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The move marks a shift from building ventures like Hoopr to enabling broader growth
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In his previous capacity, Kumar was already closely involved in shaping Spotify’s regional music marketing strategies
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The approach highlights a shift in music marketing, where fan engagement extends beyond passive consumption
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The campaign marks a significant repositioning for Fastrack, placing the brand more firmly within the realms of fashion, self-expression, and....
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In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
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His move underscores UMPG’s growing A&R strength in India, amid rapid expansion in streaming, sync, and songwriting
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The findings indicate that merchandise, live events, and community-led interactions are becoming central pillars of India’s growing fandom economy
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The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
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The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
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Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....
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Kaul played a key role in shaping Hoopr’s marketing narrative and positioning in the creator ecosystem
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The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
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A nostalgia-led summer collection inspired by iconic music eras and shared memories
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Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
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Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
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In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
In this Guest Column, Jeel Gandhi, CEO Under25 talks about why Gen Z is rejecting hype-driven marketing and what brands....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
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Built around the tagline “Jeere mein heera, Rimzim Jeera,” the campaign revives R. D. Burman’s Duniya Mein Logo Ko
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From Promotion to Purpose,How Music-Led Storytelling Is Redefining Brand Integration
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In an exclusive interview with Loudest.in, Jinal and Vivek Ajmera discuss India’s shift to superfans and the rise of a....
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....