9X Media to create a discovery platform & launch pad for upcoming talent

9X Media will nurture upcoming raw musical talent and provide them a stupendous launch pad. Being India’s largest Music Broadcaster, 9X Media will leverage its leadership position to amplify the new talent across the Network’s varied screens in the television and digital space. The new bubbling under and deserving talent across India and beyond will be signed exclusively with the Network for a minimum of three years.

A 360-Degree Holistic Approach For Artist Development 

Mentoring the new talent 9X Media has taken three upcoming musical artists of diverse genres under its wings. These three artists namely – Rossh, Rae, and Farid Ahmed will be managed by 9X Media with a 360-degree holistic approach that a music label would, and much more! The artists would get a mega launch pad on 9X Media’s channels and cross-pollination across all its other properties.

Commenting on the initiative 9X Media’s Senior Vice president Content & Strategic Alliances, Rajitta Hemwaani said, “the Company is all geared up to discover, nurture and proliferate independent music content and talent. Hence clutter breaking sounds, super talented musicians across genres and trendsetting music videos are going to adorn our screen soon! I am extremely excited about not just building the new singers and musicians but the next mega brands in entertainment. Something that this country is totally ready for! A long term successful brand is what 9X Media envisions for each one of them.”

From creating a super sleek music video for the artists to providing them a wide reach across 350 million television viewers and around 20 million digital communities, 9X Media will partner the talent in their musical journey to superstardom!

Waiting in the wings for immediate release in the next couple of months are: 

                                                                                 ROSSH 

Rossh is a rapper, musician and writer all rolled in one! Super talented, his debut original, Chillum, is one of the most popular viral tracks having garnered 8 million views organically. He has also composed the title track `Goosebumps’ of the Jackie Chan, movie, Kung Fu Yoga. Wild and exotic, his music caters to the youth today, with all its vibrancy. He specializes in Hip Hop, Reggae, Urban Desi, Sufi and of course Bollywood! This one is to watch out for!

                                                                                RAE

Rae is a 19-year-old live wire of a singer and dancer from Mumbai. Training from the raw age of five years in singing & dancing which have always been her passion, Taylor Swift, Keith Urban and Selena Gomez are her vocal influencers. Rae, with her powerful strong voice and stage presence, is here to fill the void in India, that of a teen, good looking, singer and performer. She is going to rule the stage very soon!

                                                   FARID AHMED

Finalist of the Saregama 2009, Farid has a soulful voice that tugs at your heart strings. Classical training from the age of 4 and coming from the Jaipur gharana, his grandfather was the Raj Gayak in the court of Maharaja Mansingh of Jaipur. His commitment to his passion and profession will ensure he is here to play the long innings in the world of sufi, Bollywood and live shows!

The Independent Music Industry Needs Oxygen, Our Oxygen is MEDIA CHANNELS! - Aparajita Misra, Editor, Loudest.in