"The Indian Consumers Wants Global Standards With A Local Soul"-Varun
"The Indian Consumers Wants Global Standards With A Local Soul"-Varun...

We spoke to Varun Jain, Founder & CEO of Smoke Lab, about the brand’s marketing strategies, its deep connection with....

April 04, 2025

Can AI Empower Indie Artists Without Replacing Creativity?
Can AI Empower Indie Artists Without Replacing Creativity?

Today, the commercial affordability of high-quality recording gear combined with the power of AI-driven tools has significantly changed the narrative....

April 03, 2025


Is Music Still Just An Art Form, Or Has It
Is Music Still Just An Art Form, Or Has It...

Experiential marketing in the music industry is all about creating emotional, memorable multi-sensory experiences that leave lasting impressions.

April 01, 2025

MaitriBodh Parivaar Invites You to Give An Hour For Humanity
MaitriBodh Parivaar Invites You to Give An Hour For Humanity

This is our moment. Let’s commit to this Maha-Sankalp for Vishwakalyan. Your prayer can help shift the world. If not....

March 29, 2025

Budweiser 0.0’s New Campaign Empowers Fans As The Heart Of
Budweiser 0.0’s New Campaign Empowers Fans As The Heart Of...

As Budweiser 0.0 continues to shape youth culture in India, 2025 will see an even greater focus on fan-driven experiences.

March 28, 2025


"The Indian Consumers Wants Global Standards With A Local Soul"-Varun
"The Indian Consumers Wants Global Standards With A Local Soul"-Varun...

We spoke to Varun Jain, Founder & CEO of Smoke Lab, about the brand’s marketing strategies, its deep connection with....

April 04, 2025

Can AI Empower Indie Artists Without Replacing Creativity?
Can AI Empower Indie Artists Without Replacing Creativity?

Today, the commercial affordability of high-quality recording gear combined with the power of AI-driven tools has significantly changed the narrative....

April 03, 2025

Is Music Still Just An Art Form, Or Has It
Is Music Still Just An Art Form, Or Has It...

Experiential marketing in the music industry is all about creating emotional, memorable multi-sensory experiences that leave lasting impressions.

April 01, 2025

MaitriBodh Parivaar Invites You to Give An Hour For Humanity
MaitriBodh Parivaar Invites You to Give An Hour For Humanity

This is our moment. Let’s commit to this Maha-Sankalp for Vishwakalyan. Your prayer can help shift the world. If not....

March 29, 2025


Budweiser 0.0’s New Campaign Empowers Fans As The Heart Of
Budweiser 0.0’s New Campaign Empowers Fans As The Heart Of...

As Budweiser 0.0 continues to shape youth culture in India, 2025 will see an even greater focus on fan-driven experiences.

March 28, 2025

7UP® And Spotify Turn Up The Heat With The ‘7UP®
7UP® And Spotify Turn Up The Heat With The ‘7UP®...

To amplify the initiative, 7UP® has unveiled a new digital campaign film featuring the music sensation Anirudh Ravichander.

March 28, 2025

Anthropic Scores Early Victory In AI Copyright Battle With Music
Anthropic Scores Early Victory In AI Copyright Battle With Music...

UMG, Concord, and ABKCO sued Anthropic in 2023, alleging it used lyrics from at least 500 songs—by artists including Beyoncé,....

March 26, 2025

Hoopr Teams Up With UltraTech Cement For Inspiring Anthem ‘Ek
Hoopr Teams Up With UltraTech Cement For Inspiring Anthem ‘Ek...

By intertwining music with raw human emotion, the campaign reinforces UltraTech Cement’s brand philosophy that a home is not just....

March 25, 2025


"Music Education Has Historically Been A privilege,AI Is Changing That"-Kamakshi
"Music Education Has Historically Been A privilege,AI Is Changing That"-Kamakshi...

Every day, we witness how it sparks joy and self-expression in our students. But we’re also curious about the new....

March 25, 2025

Red FM Brings Back The Ultimate Cricket Showdown With Quiz
Red FM Brings Back The Ultimate Cricket Showdown With Quiz...

The quiz promises an immersive experience for participants, blending the excitement of cricket trivia with the thrill of the first....

March 21, 2025