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In 2026, music campaigns became more experience-led, bringing brands, artists and platforms closer to audiences
Industry voices weigh in on viral pressure, creative originality and lasting brand recall in festive campaigns
Industry experts on festive music campaigns and year-round artist opportunities
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Experts say festive music campaigns must go beyond engagement to build lasting brand recall and consumer preference
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Sumedhas Rajgopal, Head of the Independent Artist Collective at UMG India, talks about building year-round brand associations with regional music
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In this guest column, Rajiv Dingra, Founder & CEO, ReBid, explores how AI agents are transforming marketing
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From release-driven campaigns to fan-led communities, the music industry is rethinking how attention can turn into lasting fandom
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Prior to this, Narayan worked at Leo Burnett and Warner Music India
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Prior to joining Zee Music Company, Desai was associated with BookMyShow and Radio City India
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Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
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Shiva Bhavani, Founder & Director, Wing Communications, argues that approval culture is killing bold creativity in Indian advertising
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Industry leaders decode the rise of indie music in modern brand communication
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
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From Promotion to Purpose,How Music-Led Storytelling Is Redefining Brand Integration
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From airports to film soundtracks, brands are redefining Republic Day messaging to reflect a modern, emotionally driven ‘Brand India’ for....
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Powered by the song ‘Human’, the films land with amplified emotional impact
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
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Industry leaders see this as more than a headline moment, it’s a marker of how culture now shapes power narratives
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This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand....
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most....
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In an exclusive interview, Jeff Straughn, Chief Brand Officer at Primary Wave, shares insights on authentic brand partnerships, digital-era music....
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The days leading up to August 15 often turn into one of the most profitable weeks of the year for....
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The comprehensive report, analyzing data from over 850 brands and 400 billion messages, spotlights the rising influence of AI-powered personalization,....
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The streaming platform is evolving to make it easier for advertisers to buy, create and measure the impact of their....
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Unlike traditional marketing, consumer generated content fosters trust, social proof, and community—making it the ultimate tool for brand engagement and....
Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline....
From traditional melodies to modern beats, every party is using music to make a lasting impact.
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The event showcased the year's most successful campaigns, emphasizing the platform's ability to forge powerful brand connections through music and....
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Chosen from over 100 nominations, these campaigns demonstrated innovative use of culture, technology, sound, and offline platforms to deliver impactful....
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This interview explores your recent collaboration with Smirnoff and MixMag India, where these values converge in a unique musical experience.
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The campaigns will feature Birla Brainiacs' innovative curriculum, which not only addresses traditional academic subjects but also incorporates essential 21st-century....
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Brands are seizing this moment to roll out creative campaigns that captivate audiences and boost sales.
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These campaigns leverage digital platforms, interactive content, and personalized experiences to create anticipation, drive engagement, and maintain post-event buzz.
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This collaboration marks a breakthrough in SGA PR’s expansion into the MarTech space and further strengthens the consultancy’s portfolio in....
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Brands typically begin pre-festive campaign planning 3-6 months in advance, with 54% launching campaigns within 30 days of the festivities.
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More than 100 micro creators have joined the program, gaining access to top-tier mentorship from the top creators under the....
This innovative platform offers comprehensive artist management services for various events like corporate functions, private parties, and marketing campaigns.
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This grand celebration honoured outstanding achievements in broadcasting across numerous categories, showcasing Radio City's pledge to excellence in the streaming....
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The agency supports DHL Express’ digital communications strategy and brand campaigns for the on-going IPL 2024.
Brands need to navigate this musical journey carefully, ensuring they strike the right chord with their audience while staying true....
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According to an article in Variety, approximately 100,000 songs are uploaded daily on Spotify. That's how strong the competition in....
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As part of this campaign, IPRS conducted an interactive workshop, “My Music My Rights, Creators Connect” program, in collaboration with....
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In an exclusive interview with loudest.in, Abhishek Biswal graciously shares his profound insights into Wynk Music and offers a glimpse....
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The brand has introduced an innovative and interactive experience that allows couples to weave their moments of love into a....
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The partnership will see Hypothesis empower Togglehead to make proactive decisions and support the entire campaign management pipeline by serving....
As per Jay Gilbert's 2024 music industry predictions,The global music copyright value grew 14% in 2022 to $41.5 billion. Two....
Old hits from various decades evoke feelings of warmth, joy, and familiarity, making them an ideal choice for marketers aiming....
With online holiday sales expected to exceed $1.19 trillion globally, social media advertising has proven to generate ten times more....
This fusion of hip-hop culture and marketing has led to exciting collaborations between brands and rap artists.
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With RVCJ's deep understanding of digital media trends and ability to create engaging content,
This move is seen as a reflection of the company's commitment to the development of young and talented executives.
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In the popular edition ‘Advertising Is Dead’, the host Varun Duggirala explores brands, media and communications from the perspective of....