Vedansh Kumar Elevated To CMO At boAt Lifestyle

Consumer electronics brand  boAt Lifestyle? has promoted Vedansh Kumar to the position of Chief Marketing Officer (CMO), marking a significant leadership move within the company’s marketing function.

Kumar announced the development through a LinkedIn post, sharing details of his elevation after serving as Head of Brand Marketing at boAt. He joined the company in 2023 and has since played a key role in shaping the brand’s marketing strategy and consumer engagement initiatives.

Prior to joining boAt, Kumar worked as Creative Lead at  Zomato?, where he was involved in brand communication and creative campaigns. Over the years, he has built experience across brand architecture, portfolio strategy, premiumisation, creator ecosystems and go-to-market execution.

His professional journey also includes stints at  Dentsu India?,  Humour Me? and  MullenLowe Lintas Group?, where he worked across creative, branding and marketing roles.

The appointment comes as boAt continues to strengthen its position in India’s consumer technology and lifestyle market, with marketing and brand-building remaining central to its growth strategy. Kumar’s elevation is expected to further support the company’s efforts to deepen consumer engagement and expand its brand presence across categories.