Tash Shah Appointed Vice President, Global Marketing At TuneCore

TuneCore has appointed Tash Shah as Vice President, Global Marketing, marking a new leadership addition to the music distribution platform’s global marketing team.

The appointment was announced by Brian Miller, Chief Business Officer at TuneCore, to whom Shah will report. Shah brings three years of experience within the company, having developed an understanding of the needs and challenges faced by independent artists.

Commenting on the appointment, Miller said, “Tash has spent three years understanding what those artists need, and she has the vision to make TuneCore the platform they choose to build their careers on.”

Shah highlighted the importance of supporting artists beyond music distribution, emphasising the need for platforms to address different stages of an artist’s career.

“TuneCore has always been a space for artists to distribute their music, but we know their journey begins long before that moment and continues far beyond it,” Shah said.

In her new role, Shah is expected to contribute to TuneCore’s global marketing strategy, with a focus on strengthening the platform’s relationship with independent artists and supporting their evolving career needs.