Offbeet Media Group Appoints Abhijeet Rathor As Chief Business Office

Offbeet Media Group, a next-generation media and entertainment company, has announced the appointment of Abhijeet Rathor as its Chief Business Officer (CBO), effective immediately.

In his new role, Rathor will lead the group’s overall business charter, with a focus on driving monetisation strategy, commercial partnerships, advertising sales, brand solutions and long-term revenue growth across Offbeet Media Group’s diverse portfolio.

Offbeet Media Group operates across multiple content- and IP-led businesses, including Offbeet Studios, its original content and IP creation arm focused on premium storytelling; 101 India, a digital platform spotlighting authentic, creator-led stories from across the country; US Premier League, a fast-growing sports IP reimagining cricket for new-age audiences; Zelador, a 360-degree influencer marketing company with a wide network of celebrities, influencers and creators; and Offbeet Music, which focuses on building original music IPs and artist-led properties, alongside other emerging ventures.

A seasoned sales and revenue leader with over two decades of experience across media, entertainment and brand monetisation, Rathor has consistently worked at the intersection of content, commerce and partnerships. He brings deep expertise in unlocking sustainable revenue growth through strategic insight and market-led execution.

Over the course of his career, Rathor has held leadership roles at marquee media organisations including The Times of India Group, Star India (now JioStar) and Walt Disney India. He has also worked as a business consultant with several content, media and sports start-ups, helping them build and refine sales and monetisation strategies.

Commenting on the appointment, Jaideep Singh, Founder of Offbeet Media Group, said, “As Offbeet continues to scale its content, platforms and IPs, building a strong and future-ready revenue engine is a key priority. Abhijeet brings a rare combination of deep media experience, strategic thinking and hands-on execution. His understanding of content-led monetisation and ability to build meaningful brand partnerships make him a valuable addition to our leadership team.”

Sharing his thoughts, Abhijeet Rathor said, “Offbeet is building some of the most exciting content and IP-led businesses in the country today, with a strong focus on authenticity, scale and long-term value. I am excited to join the group at this stage and look forward to creating sustainable monetisation frameworks that support creative ambition while delivering real impact for brands and partners.”

Known for his strong market relationships and outcome-driven approach, Rathor is expected to play a key role in strengthening Offbeet Media Group’s revenue ecosystem as the company enters its next phase of growth.