Neha Malhotra Appointed SVP, Live Business At Zee Live

Neha Malhotra has been appointed Senior Vice President, Live Business at Zee Live, where she will lead the marketing function and drive the next phase of the business's growth.

Malhotra brings over 15 years of experience across media, entertainment and digital marketing, with expertise in brand building, consumer marketing, strategic partnerships and business development.

She is an alumna of Welingkar Institute of Management and Ramrao Adik Institute of Technology.

She most recently led the music marketing function at Zee Music, where she played a key role in building and scaling the marketing team, executing campaigns across the label's music portfolio and strengthening its market presence.

Prior to this, she served as Partner and Business Head at OneNative Studio Pvt. Ltd., overseeing strategic marketing, business strategy and digital marketing solutions. She has also worked with Saregama India Ltd., where she led pan-India music marketing and audio monetisation across multiple languages, focusing on audience growth and revenue generation.

In her new role at Zee Live, Malhotra will leverage her experience in marketing and brand strategy to strengthen audience engagement, build strategic partnerships and support the expansion of the company's live business.