Amazon Music And Shakira Celebrate Women Shaping Latin Music And Culture

Amazon Music and Shakira have announced Amazon Music Presents: Shakira Live from Madrid, a global livestream of the final stop of her Las Mujeres Ya No Lloran World Tour at her ES Latina European Residency in Madrid.

Scheduled for Saturday, October 3, the performance will mark Shakira’s first full-concert global livestream. Fans in India can watch the concert from 12:15 AM IST on October 4 via the Amazon Music India app, Prime Video, the Amazon Music app on Fire TV and the Amazon Music channel on Twitch, with no subscription required.

The livestream forms part of the 2026 edition of Music Connects Us, Amazon Music’s annual celebration of artists, sounds and cultural movements shaping Latin music. This year’s programme, The Women Shaping Latin Music, focuses on women who have influenced the genre, those driving it today and initiatives supporting the next generation.

The Madrid residency will also feature El Museo Shakira by Amazon Music, an interactive experience guided by Alexa+ that explores the singer’s career across music, fashion, culture and social impact. An all-women Amazon Music stage will also reinterpret some of Shakira’s biggest songs.

Shakira’s music continues to have a strong presence on Amazon Music. According to the platform’s internal worldwide consumption data for January 1 to September 19, 2026, “Dai Dai” is the No. 1 song globally on Amazon Music year-to-date, while Shakira is the platform’s most-listened-to Latina artist worldwide during the period.

“The Las Mujeres Ya No Lloran World Tour has become more than I could ever have imagined, and I am so proud of it. I’m so excited to take it even further by sharing this special evening with fans around the world, together with Amazon Music,” said Shakira.

The initiative also extends beyond music and entertainment. Las Mujeres Facturan Con Amazon Music will spotlight women-owned businesses, including Latina-owned brands, through an Amazon storefront. Meanwhile, Las Mujeres Ayudan Con Amazon Music, in partnership with Shakira’s Fundación Pies Descalzos, Amazon Web Services and Laboratoria, will launch AWS Entrena Latinas, offering free cloud computing and AI training in Spanish to women across Latin America.

The programme aims to reach one million women by 2028, beginning with students and mothers connected to Fundación Pies Descalzos in Colombia.

The celebration will also include a new Amazon Music Original remix of Shakira’s “Dai Dai”, produced by RVSSIAN, an Amazon Exclusive vinyl edition of Laundry Service marking its 25th anniversary, and Shakira-curated playlists including El Mixtape, [Re]Discover Shakira and On Tour.

Rocío Guerrero, Director of Music, Latin-Iberia, Amazon Music, said Shakira represents the theme of The Women Shaping Latin Music through her influence on Latin music globally and her work creating opportunities for others.

With the Madrid livestream, Amazon Music is extending Shakira’s final European tour performance beyond the live venue, combining global music access with commerce, technology, education and cultural programming.