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YouTube Launches New Initiatives At WAVES To Elevate Indian Music...

The initiative successfully kicked off at WAVES, featuring dynamic collaborations such as The Dharavi Dream Project with Beatpella, and KING with Alan Walker, offering a....

A.R. Rahman’s ‘The Wonderment Tour’ To Premiere At DY Patil...

With an expected audience of over 50,000 fans, the event marks the beginning of an ambitious international tour and the largest stadium show ever for....

Rajeev Raja To Speak On The Power Of Sonic Identity...

In addition to speaking, Rajeev has also been invited to serve on the Craft and Execution Excellence jury, where he’ll judge the Audio Craft, Design,....

How Music Merch Became A Cultural Powerhouse And India’s Next...

Today, one of the growing revenue streams for artists and music companies globally is sales of music culture linked consumer products or what is popularly....

WAVES 2025: Neal Mohan Says YouTube To Invest Rs 850...

He underscored YouTube's significant economic impact, stating that the platform has paid over INR 21,000 crore to Indian creators, artists, and media companies in the....

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Sonam Kalra's ‘Mai Ni Meriye’ Captures The Timeless Bond Between Mother And Child

The song stands as a beautiful testament not only to romantic love but to the profound, unbreakable bond between mother and daughter.

KR$NA Partners With Nas’ Mass Appeal For His Highly Anticipated New Project

India’s leading rapper will release his newest project via the New York-based label.

India Sees 163% Revenue Surge From Contextual Marketing In 2024, Says WebEngage Report

The comprehensive report, analyzing data from over 850 brands and 400 billion messages, spotlights the rising influence of AI-powered personalization, first-party data strategies, and lifecycle....

A Grammy Vote Is Earned Through Market Impact And Strong Narratives

In an exclusive chat with loudest.in, Grammy voter and Moksha co-founder Bobby Baskaran reflects on his journey through Indian rock and global music, offering sharp....

Kasauli Rhythm & Blues 2025 Hits A High Note With Purposeful Entertainment

Hosted by Genesis Foundation, in association with DLF, the festival once again brought together music lovers from across the country to support a noble cause—saving....

The Future Of Music Events Will Be Hybrid, Hyper-local, And Community-Driven

In this conversation, Mohit shares insights on what makes a music event truly unforgettable, how Team Innovation balances storytelling with ROI, and why the future....

Moksha 360 Launches Supernova Star Search With Rs1 Crore Prize To Uplift Indie Music

Supernova blends cutting-edge digital engagement with high-energy live events, aiming to discover, nurture, and launch the country’s next generation of music superstars.

Deezer Says 18% Of Uploaded Tracks Are Fully AI-Generated, Raising Industry Concerns

According to Deezer, a detection tool launched in January is helping the platform identify and filter fully AI-generated content from algorithmic recommendations delivered to its....

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