Aaron Pearce, Managing Director, VIRTUE said, “We believe that the majority of the dominant youth culture trends will come out of the region in the next few years, and that it will profoundly affect the world–this weekend’s festival and all that surrounds it is a great representation of the type of projects and platforms that can play a part in this, driving community and culture, and VIRTUE and VICE want to continue to be part of that movement.”The event had Madame Gandhi headlining along with performances by homegrown talents such as Pardafash aka Sandhya Visvanathan, the Chennai based alt-rock outfit F-16’s, the Derelicts and more. [caption id="attachment_8857" align="aligncenter" width="446"] Madame Gandhi at BudXBlr[/caption] Exclusive beer cocktails along with specially curated burgers further added to the experience, ensuring the night ended on a stellar note. Moreover, in line with the brand promise of a cleaner and sustainable future, Budweiser served at the event was brewed with 100% renewable electricity from its state-of-the-art manufacturing facility in Mysore, Karnataka.
"The earlier editions of BUDX were extremely well received and we were hoping for a similar response from Bangalore and the city surely didn’t disappoint us! We believe that music is an expression of freedom, free from gender bias, and through BUDXBLR we have carved out a gender-neutral, inclusive space for self-expression. The participation that the event witnessed from artists and music enthusiasts alike, further reaffirmed our belief in the opportunity of the music space as well the local talent the country has to offer. We are excited to take this concept to multiple cities throughout this year, offering a platform for home-grown artists along with established players thus, empowering them to be true kings in their own right.” - Kartikeya Sharma, Vice President Marketing – South Asia, AB InBev
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